Weyland in the warehouse at Purple Feet Wines in the City of
Charles Auer/Freeman Staff
CITY OF PEWAUKEE - An offer to purchase from The Winebow
Group finally got the owners of Purple Feet Wines in the
City of Pewaukee to agree to sell because of the national
wine distributor and importer’s reputation for integrity and
wine-centric business model.
Bausch and Christopher Weyland, who started the statewide
distribution and import company Purple Feet Wines in 1997,
will remain as consultants for at least the first year and
the current staff will remain in place.
companies will combine their efforts in Wisconsin and
operate as Purple Feet Wines, a member of The Winebow Group.
said he and Bausch decided to sell the business because no
one else in the family was in the industry, and as men in
their 60s they planned to retire soon.
wanted to sell to a group that would maintain the culture
that we have garnered at Purple Feet for the last 18 years,”
Winebow Group, like Purple Feet Wines, N29-W23810 Woodgate
Court W., is passionate about wines and does not make liquor
its focus, Weyland said.
getting handed off to good hands,” he said. “It ensures that
Purple Feet will be around literally forever.”
staff remaining, Purple Feet Wines will also “essentially
have the same face,” he said.
the years since Weyland and Bausch opened their business,
there have been many larger companies interested in
purchasing the Wisconsin distributor, but none was quite the
right match, Weyland said.
with great pleasure that I welcome Purple Feet Wines to our
family,” said David Townsend, president and CEO of The
Winebow Group, in a statement. Bausch and Weyland “have
built one of the most successful distribution houses in the
state. Their dedication to fine wine culture and the highest
standards of customer service is in perfect alignment with
Winebow Group was founded in 2014 with the merger of two
companies that each date from 1980 with a focus on quality,
education and customer service: The Vintner Group and
Winebow. With the addition of Wisconsin, The Winebow Group
increases its distribution network to 16 states, including
Connecticut, Delaware, Florida, Georgia, Illinois, Maryland,
Massachusetts, New Jersey, New York, North Carolina,
Pennsylvania, South Carolina, Virginia, West Virginia and
Siler will oversee Purple Feet Wines as senior vice
president of The Winebow Group’s Midwest region. Melanie
Denhart will be vice president/ general manager of Purple
Feet Wines, and Andy Rothbaum will manage the portfolio as
director of brand management for the Midwest region.