Brookfield developments making steady progress
The Corners on pace for April opening; Corridor off to fast start with Portillo's, Dick's

By CHRIS BUCHER - Freeman Staff

August 6, 2016

Dick's Sporting Goods recently opened in The Shoppes at The Corridor in Brookfield.
Charles Auer/Freeman Staff

BROOKFIELD - As the days go by, steady progress continues to be made on multiple commercial projects across the area.

The drastic changes proposed and facelift to the Brookfield community that began last year are still on target for completion by the anticipated dates, local officials said.

Jay Eck, vice president for Bradford Real Estate Services Corporation, said in a statement that The Corners project made it over a major hurdle recently.

“As of this week, a major phase of the project was completed with the final concrete pour,” Eck said. “Along I-94, the Von Maur building is the primary structure people see from the freeway, but on both sides — to the east and west of the property — our two apartment buildings are rising high above street level.

“Along Bluemound Road, the anchor tenant locations are taking shape including the western corner, where Sendik’s will be located. Next to that is another retail anchor yet to be announced.”

The Corners, a $200 million project, is just one of the many developments that aim to transform Brookfield into the epicenter of the metropolitan Milwaukee economy. The project, being built on 19 acres of land between West Bluemound Road and Interstate 94 on the plot of land where the former Menards and Marcus Theatre once sat in the Town of Brookfield, will be anchored by a 140,000-squarefoot Von Maur department store, Wisconsin’s first location. In addition to the 400,000 square feet of commercial space, which also features a Sendik’s Food Market, Arhause Furniture, Chico’s, and Cafe Hollander among others, luxury apartments on the second through fifth floors — 235 units in all — will offer a unique living layout for tenants.

“The project is well on its way,” Town of Brookfield Administrator Rick Czopp said. “In a year’s time, it’s gone remarkably well. It appears things are going very well with the projects and I think they’re on schedule when looking at the opening in April 2017.”

Czopp said construction recently began on the apartments and is running smoothly thus far.

The Corridor

Perhaps the largest construction operation in progress is The Corridor, which will transform 66 acres of land in the Town of Brookfield along I-94, bordered by Bluemound Road to the north and Calhoun Road to the east, into a mixed-use development. Plans include multi-story office buildings and an abundance — 144,000 square feet — of retail space.

It started with the opening of Wisconsin’s first Portillo’s restaurant, 17685 W. Bluemound Road, in July and most recently with the opening of the retail development’s anchor store, Dick’s Sporting Goods, at 345 Discovery Drive, on Tuesday.

Brookfield Mayor Steve Ponto said additional new tenants at The Corridor include Associated Bank, an AT& T store and a Charles Schwab branch, as well as two yet to be announced “junior anchors” to be located alongside Dick’s.

The development, which includes various office buildings, the potential for a hotel and a renovation to Ruby Farm for office purposes, is anticipated to be fully complete in over three years.

“Office buildings take some time to build and we want to have substantial commitment to leases before construction,” Ponto said. “I could see one office building being built and another being built after, which I think will take more than three years.”

In all, Ponto said the anticipation level for the completion of the projects and addition to the community is high.

“This is a very important time for Brookfield, a very exciting time,” Ponto said. “We’re seeing a lot of development — much along Bluemound — and we’re excited about The Corridor, but also the development right across the street, Plaza 173, which will be Calhoun Crossing.”

Work continues in the residential buildings at The Corners in the Town of Brookfield on Friday.
Charles Auer/Freeman Staff

Calhoun Crossing

Calhoun Crossing, located across from The Corridor off Bluemound and Calhoun roads, features a 10,000 square-foot outlot building. Ponto said the addition of Fresh Thyme Farmers Market and Total Wine & More to the shopping center will help in the revitalization effort.

“There’s a lot of businesses which will offer increased services to the Brookfield area,” Ponto said. “It will give more employment opportunities for everyone and it’s raising our commercial base, our tax base. That will be very helpful in the long run. It’s exciting that so many companies want to invest in Brookfield.”

In addition to the many multi-use development projects, Milwaukee Tool’s commitment to the area has been astounding, Ponto said.

The company, which has its headquarters on the northeast side of Brookfield, announced in April its intention to add a 200,000 square-foot expansion. The project includes hiring 100 people per year during the next five years.

“They’ve had almost an explosion of sales,” Ponto said of Milwaukee Tool. “Because of it, they’re expanding and are hiring a lot of people.”

Brookfield Square expansion

With the influx of multiuse development additions to the area, Brookfield Square has also gotten in on the action.

The mall, which already had over 1 million square feet of space, added an additional 19,000 square feet of retail space during phase one of a construction project in the spring.

“This stuff keeps our city staff and our Common Council busy,” Ponto said. “The other important thing is the value of our real estate; our tax base is further expanding, which allows us to provide high-level services at a reasonable tax rate.”