- When customers come to the counter at Roots Coffeebar & Café
with a filled punch card, co-owner Hilary DeVries can see the
excitement on their faces.
gets people coming back and it gets people trying different
drinks,” she said.
owner of coffee shops in Oconomowoc and Waukesha said people can
fill their punch cards with coffee or tea drink purchases, which
generally run about $2, and then can get the 13th item of their
choosing for free — even if that’s a large dirty chai latte or
something else fancier than they would normally drink. DeVries
said sometimes when a customer is turned on to a new beverage it
will become part of their routine drink order.
Munzur, owner of Café de Arts in Waukesha, also has seen positive
results from offering punch cards for coffee beans, lattes and
sandwich purchases. “People
like those kinds of punch cards or special deals,” he said. “It
does help to make more sales.”
to a worldwide survey done by the Nielson Company in 2013, 61
percent of respondents said the retailers at which they shop offer a
loyalty reward program. And 76 percent of the respondents said they
are more likely to shop at a retailer that offers a loyalty reward
said she likes the program being referred to as a “loyalty reward
program” because it is about showing appreciation for customers’
a little perk for their day. You can see that it makes them
happy to get their 13th,” DeVries said.
said when people start to accumulate punches they will keep coming
in to fill the card and when the coffee shop is out of punch cards,
they are disappointed, even if they offer to punch a replacement
card, such as a business card.
Coffeebar & Café started the loyalty rewards program when it
first opened its Oconomowoc store in August 2011.
only con Roots has encountered with its punch card was one time when
someone was duplicating their stamp to make “fake” punches.
Overall, DeVries thinks the program is a benefit to her business.
think it’s just a common thing to have now,” she said. “I
think people really appreciate that reward out of it.”
said offering a loyalty rewards program creates a good feeling with
way you have repeat customers and a regular customer base,” he
the free drink or sandwich could be considered a financial loss,
Munzur said if you look at the benefits, such as repeat customers
and price of advertising, you are making a lot of money.