Mark Mayfield, left, and his wife, Kara, meet former
Milwaukee Brewer Robin Yount.
It’s been a year since Mark Mayfield left the security of a
full-time job to work at getting his own sports marketing
business off the ground. And in those 12 months, his
expectations have been exceeded only by the level of interest
from the groups he’s helped and the players he’s booked.
organizations are usually assured of raising more money at
fundraisers if they have a celebrity in attendance. And large
associations usually have higher attendance at conferences if
the keynote speaker is a professional athlete.
essentially a booking agency for professional athletes,” said
Oconomowoc’s Mark Mayfield, owner of Mayfield Sports Marketing.
“I need to make sure it’s a good fit for them (the group and the
athlete). Mayfield Sports represents the best interests of the
appearances by current and former Brewers or Packers range from
$1,000 to $30,000 for a 90-minute appearance. Signing of
autographs and a photo session can either be with an extra fee
or built into the base price.
Mayfield has a
direct relationship with the players or their agents, so when
booking them, the response time is much faster than if a
business or organization tries to book them alone.
Mark Mayfield, left, and former Green Bay Packer William
Henderson, right, are joined by Bucky Badger.
have included current Green Bay Packers Dujuan Harris, Nick
Perry, Jerron McMillian, Eddie Lacy, Johnathan Franklin, Datone
Jones, Micah Hyde, Don Barclay, Josh Sitton, Bryan Bulaga, Chris
Banjo, Jerel Worthy, Mike Daniels, John Kuhn, Sam Shields and
Morgan Burnett; former Packers Gilbert Brown, William Henderson,
Dorsey Levens, Santana Dotson, Mark Tauscher, Dave Robinson and
Ahman Green; Packers President Mark Murphy; billiards world
champion Allison Fisher; Olympic and World Champion gymnast
Chellsie Memmel; and former Wisconsin Badger and New York Giants
player Ron Dayne.
association will call and either be very specific about a
particular player they want or be very vague and say they just
want a current member of the Packers,” Mayfield said. “I ask a
bunch of questions to better figure out what they want - a
celebrity appearance, autographs, a motivational speaker or
whatever. I’m always very honest with the client. You get what
you want, but we can guide you in the selection. I generally
give the client a menu of options.”
a point of being at nearly every one of the events for which he
books a player or former player. Part of the reason for this is
to oversee that everything goes as planned, but it’s also good
business. The player becomes more familiar with him, which can
lead to more bookings, and the organization meets him, which
also can lead to bookings for future events.
About half of
the bookings Mayfield sets up are in the Green Bay and Appleton
areas, simply by default of being closer to the Packers. But,
there are others in the Madison and Milwaukee areas. Waukesha
Sports uses him quite often to help bring in players.
Wisconsin American Legion Foundation’s second annual A
Salute to Wisconsin’s Warriors golf event was held Sept. 11
in Madison. From left, are Mark Mayfield, former Milwaukee
Brewer Jim Gantner, Brig. Gen. Mark E. Anderson, former
Olympic gymnast Chelsie Memmel, former Green Bay Packer
Gilbert Brown and Wisconsin American Legion Adjutant David
at least two signings every month,” said Robb Dobbratz,
owner of Waukesha Sports. “He’s got a good relationship with
a lot of players. He’s an up and coming guy, and he’s going
uses Mayfield to book players at autograph sessions in Green
The next big
signing at Waukesha Sports will be from 6 p.m. to 7 p.m. Oct. 1,
when current Packers Lacy, Perry and McMillian will be on hand.
The latter two were booked by Mayfield.
business started a few years ago when he was an employee at
Olympia Resort in Oconomowoc, and Gilbert Brown was there for a
few days for a promotional event. After talking a few times over
the next five days, Brown paid Mayfield to design a website for
it started,” Mayfield said. “Now I talk to Gilbert three or four
times every week.”
A lot of
Mayfield’s business among current players is through word of
mouth. When he has an inquiry about a player he’s not worked
with before, Mayfield first calls one of his current clients for
an introduction. It doesn’t take long after that to sign a deal.
“For me, it’s
all about people, communicating with people,” he said. “I’m
always very clear with them. I don’t leave any gray areas. I
don’t want to let the client down.
trained me on that. If he shakes your hand and says he’ll do
something, he’ll do it. I want to be that same way.”
He said he’s
glad he had the presence and the confidence to talk to Brown at
the beginning. That chance meeting sparked his new career.
rewarding, because I earned it,” he said. “It’s very humbling. I
had some help along the way, but I’ve worked very hard to be
where I am today.”
At a glance
Business name: Mayfield Sports Marketing
Owner: Mark Mayfield