Home delivery organic grocery service to expand to Milwaukee

Special to The Freeman

Dec. 4, 2014

MILWAUKEE — As people’s focus continues to shift to eating minimally processed and organic foods, Door to Door Organics announced this week it will expand its services to the Milwaukee area.

The leading natural and organic online grocer will begin its delivery service to Milwaukee starting spring 2015, according to an announcement.

The launch in Milwaukee will be the company’s first following a recent round of $25.5 million in Series B financing, which was secured in part to fuel Door to Door Organics’ expansion into additional markets, according to the announcement. The company plans to announce additional markets before the end of 2015.
“Increasing access to local, natural and organic foods, and in turn supporting local producers in markets like Milwaukee, is core to our corporate mission and strategic growth model,” said Chad Arnold, CEO of Door to Door Organics, in a statement. “Our customers’ desire for easy access to fresh, local, healthy food is increasingly obvious and we look forward to establishing strong, trusted relationships with our new customers and food partners in the region.”

The online grocery industry is projected to grow from approximately $23 billion in 2014, which accounts for 3.5 percent of total online and offline grocery spending, to nearly $100 billion by 2019, representing 12 percent of total grocery spending, according to the company.

Door to Door Organics delivers its organic produce and natural groceries to 30 markets in 11 states via five regional delivery facilities. Since its founding in 2005, Door to Door Organics has made more than 1.7 million deliveries and expects to have acquired more than 38,000 new customers by end of 2014.

“As a local artisan food company in Milwaukee, we are very excited to have Door to Door Organics enter the market,” said Brian Waterman, co-owner of Indulgence Chocolatiers, in a statement. “The team has already demonstrated a commitment to supporting local food producers, and we look forward to working with them as they bring quality natural and organic foods to the doorsteps of our community.”