Bob Flowers uses a computer
at Home of the Brave. The store will soon have a website.
- For many years the dialogue has revolved around having a
brick-and-mortar retail location or an ecommerce site, but
Sweet Pís Pantry owner Sharon Pavich said the answer for her
was to have both.
people will hear about your product, and in her case taste the
toffee, and then later stop by the store to buy some or later go
online to purchase it.
By having both
types of stores, Pavich said, one helps the other and
Sanchez, owner of Dynamismo Marketing & Events, said customers
still want to touch an item before buying it, but they also like
the convenience of going online to purchase the item.
When it comes
to customer service, a store owner can make the sale at that
moment, but online gives the customer more time to walk away,
emphasized having lots of detail about products on a companyís
website because the business owner wonít necessarily be
available to respond to questions immediately.
scenario that may happen, Sanchez said, is that a person may see
an item online and then go to the store to buy it. He or she
may even go to the store and see it, wait to make the purchase
to think about it and then later decide to go online to buy it.
Often people will purchase via a companyís website an item and
then have it mailed to a friend out of state.
when her business was smaller and was selling primarily at
farmers markets, people would go online to make purchases for
themselves and others. She later added the Oconomowoc location
at 169 E. Wisconsin Ave.
presence really helps to sell the online store because people
still like to touch and feel,Ē she said.
Pavich offered was to have good photos on an ecommerce site.
Some companies like Shopify make it relatively easy to build
such sites, she said.
owner of Home of the Brave in downtown Waukesha at 231 South
St., is working with Sanchez to create a website in order to
increase exposure and sales.
He said he
intends to ship items his customers purchase and will take
inventory from the store, or if itís not available there, get it
elsewhere for the customer right away. Heís hoping to have
www.AmericasHomeofTheBrave.com up by the end of the week.
having only a brick-and-mortar location limits a business to its
geographical location. But the online store opens up the
possibilities for a business to be national or international.