Trendressa opens on Main Street

By AMANDA VOSS - Daily News

June 18, 2014

 Owner Mary Kutsche, right, talks with customer Penny Gral of West Bend at Trendressa on Thursday afternoon in West Bend
Photo by John Ehlke

WEST BEND - Owner of the newest clothing store on Main Street, Mary Kutsche, loves to go shopping with her daughters and decided to open a clothing store to give West Bend shoppers distinctive fashion choices.

Kutsche opened Trendressa, 162 S. Main St., on June 3. It offers women's and juniors’ clothing. They offer plus sizes as well and girls' sizes from 6-16. The summer line is out.

Trendressa also offers shoes, accessories and seasonal clothes in the back of the store, which now houses swimsuits.

Kutsche said she has been thinking about opening a clothing store for a while. When the space became available at the corner of Walnut and Main streets she said it was time for her to do it.

“We (her 12 and 16-year-old daughters) like to shop. We figured we’d start our own,” Kutsche said.

Sarah Sullivan, 11, of Fox Point looks over the collection of dresses at Trendressa on Thursday afternoon in West Bend.  
Photo by John Ehlke

Trendressa is a brightly colored store with teal and purple painted walls. Bold prints and neon colored clothes fill the racks on the wall and racks that sit on the floor.

Kutsche said it was a family affair to get the store ready. She said her family spent hours and hours of painting and ordering clothes.

“We started in April on the weekends,” she said. “It took two months to get everything. Get all the clothes ordered.”

Kutsche’s daughter, Samantha Kutsche, said she painted, installed grid racks, helped pick out the clothes, and styled the mannequins.

“Kind of like family teamwork kind of thing,” Samantha said.

Mary Kutsche gets the clothes from online wholesale websites and continuously searches for fashion trends. She said her store offers different designs and patterns a shopper can’t get at bigger clothing stores.

“It’s another option for customers,” Kutsche said.

This is the first time Kutsche opened a business and she said the challenging part was everything she had to do to get the store open.

“The reward is now that we’re open,” Kutsche said.

As the family prepared to open the store, community members were curious about what would fill the downtown location, Mary Kutsche said.

“They like it. Everything’s been positive,” she said about the community’s response.

Trendressa is open 10 a.m.-6 p.m. Tuesday through Saturday. Reach the store at 338-1488.