Lanser joins Cedarburg Cultural Center

News Graphic Staff

July 29, 2014

 Kathy Lanser
Photo supplied

CEDARBURG —The Cedarburg Cultural Center has named Kathy Lanser as its talent buyer and digital media strategist.

Lanser has a strong background in music event management and is fluent in social media strategy, marketing and publicity, a news release said.

Prior to joining the Cedarburg Cultural Center team, Lanser was the entertainment director at the River Club of Mequon’s nines American Bistro where she launched and managed the successful #ninesLIVE music series.

“Kathy brings a wealth of expertise to the Cedarburg Cultural Center.” said Stephanie Hayes, the CCC’s executive director. “I expect we will see a lot of big things out of her this year as she will be pivotal in the reshaping of the center’s entertainment lineup and online presence.”

In addition to her duties at the Cedarburg Cultural Center, Lanser assists with marketing and publicity for Blind Ambition Management’s artist roster: The Blind Boys of Alabama, Matthew Curry, Over the Rhine, Paul Thorn, Ruthie Foster, and William Bell. As part of the publicity and marketing team at Blind Ambition Management, Lanser maintains strong relationships with venues and promoters worldwide.

Lanser loves live music and has been involved with numerous local music festivals such as Summer Sounds, Rock the Green and Jazz in the Park, as well as music project management for Ozaukee Nights at the CCC and Cutting Edge Music Business Conference in New Orleans.

Lanser’s career started in Melbourne, Australia, at Creata Promotion as the vice president of international account services. She handled the McDonalds, Pizza Hut and Nabisco accounts. An offer from Narada Productions brought her into the music industry and back to the United States.

At the label, she managed alternative marketing and publicity along with the implementation of fan club strategies to enhance touring opportunities. Working chart priorities with the Billboard reporting retailers (pre-Sound Scan) became her forte. She also represented the music of Peter Buffett / Independent Sound for licensing opportunities.

In her free time, she enjoys spending time with her active family, attending music festivals and creating eco-art for her Re-Love-Me collage collection, which features quirky objects and vintage ephemera.