He
answered the phone on the second ring and listened to my
rambling woes of how the wireless home network, PCI card
and high-speed Internet connection wouldn’t play well
together.
Over the next 45 minutes, we looked up IP addresses
in a DOS screen, changed some of the system
configuration settings and re-booted a half dozen times
to solve the problem. My technician, fondly known as Bob
the Geek, even offered a few tips on how to bypass those
pesky applications that launch every time the computer
boots up.
Bob is an over-the-phone technician at Speak with a
Geek (www.speakwithageek.com), a San Diego tech support
service that, along with a couple of others like it,
offers an alternative to support services offered by
Dell, Hewlett-Packard, Apple and other big-name computer
manufacturers.
These third-party tech support services - growing in
popularity in the last year or so - are finding that
consumers want a one-stop technician for all the
questions, concerns and problems they have with their
computers and are willing to pay a premium for it.
The fees, which range from $89 per year for
entry-level services to $300 per year for enhanced
service plans, are proving profitable for these
companies while their main competitors, PC makers,
software companies and hardware manufacturers have cut
back in-house support services when it comes time to
trim costs.
The idea behind Speak with a Geek and the others -
notably Ask Dr. Tech and PC Pinpoint - is that the
technicians with these companies don’t care if your
Dell computer has an HP printer, Canon scanner, Linksys
router or Logitech keyboard connected.
Jim Pojda, vice-president of business operations at
San Francisco’s Ask Dr. Tech, said one of the most
frustrating experiences with traditional tech support
services is the tendency for one company to point the
finger at another and advise consumers to contact the
other company when they can’t figure out the problem.
When a technician at Ask Dr. Tech (www.askdrtech.com)
answers a call, he’ll diagnose and problem solve, not
finger-point, Pojda said.
‘‘We don’t point someone to Microsoft or HP as
a remedy,’’ he said. ‘‘We want to make sure the
remedy is found.’’
Finding the remedy is often the easy part. It’s
uncovering the problem that’s the challenge.
That’s where PC Pinpoint - a similar yet uniquely
different company - enters the picture.
PC Pinpoint (www.pcpinpoint.com) is trying to
re-invent the traditional methods of tech support by
using the Internet to pinpoint the problem before
involving an actual technician.
Via a dial-up or broadband Internet connection, PC
Pinpoint scans a customer’s computer to identify the
operating system, recognize added peripherals and locate
critical files.
In some cases, PC Pinpoint can fix the problem
without the customer ever having to talk to a technician
- sometimes just by uploading a missing file. In other
cases, the technician can walk the customer through the
fix in a matter of minutes - simply because no time was
wasted trying to locate the source of the problem.
‘‘I think we’re revolutionizing the way tech
support is being done,’’ said Bob Wing, CEO of
Colorado-based PC Pinpoint. ‘‘We can solve 65
percent of the problems without getting a technician
involved.’’
Sometimes what seem to be big problems stem from
little things such as missing files or corrupt drivers.
‘‘It makes the business model efficient because
you don’t have a technician on the line all the time,’’
Wing said.
But that way of doing things may be too much, too
soon for some consumers.
Cindy Torres of Fremont, Calif., has been a PC
Pinpoint subscriber for three years and is a big fan.
She’s been impressed by the service’s way of
identifying problems, more than satisfied with the
knowledge base of the technicians and happy with the
subscription fees.
But sometimes, she said, she just wants to call in
for a quick fix of some sort without having to go
through the Internet scanning process.
‘‘Sometimes, I would have preferred a person on
the phone from the beginning,’’ she said.
While customers are welcomed to call in as a first
step, the folks at PC Pinpoint said the scan is intended
to give the technicians the information they’ll need
to solve the problem without having to diagnose it in
the slower, old-fashioned way.
Technology has improved dramatically over the past
few years and that’s resulted in changes to the way
people use their computers, said Dan Sullivan, president
and co-founder of Speak with a Geek.
Subscribing to an alternative tech support plan
allows consumers the means to check on the computer’s
well being, not just having to wait for it to break
down.
‘‘The general idea had been ‘If it’s not
really broke, then don’t fix it,’’’’ Sullivan
said. ‘‘But technology should work the way people
want it to work. Period. There shouldn’t be
exceptions. With adding new computers and networking new
devices, there’s a new issue of connectivity.’’
Computers should work right, not just good enough,
Sullivan said. Computers deserve preventative
maintenance, just like we give our cars, he said.
‘‘People let things happen to computers than they
would never let happen to car,’’ he said. ‘‘If
your car had two flat tires, would you say ‘It still
works.’ We spend hours every day on our machines,
working, playing and communicating. But too often they’re
running at half-speed because no one ever told them how
to defrag the hard drive.’’