FORT
WORTH, Texas - If the thought of filling Christmas wish
lists has you in a frenzy, relax: Online shopping has
never been easier.
And that’s coming from someone who took two years
to use an Amazon.com gift certificate from her brother.
That was my first and only Internet buying experience
until this month. But after going online to do some
Christmas shopping and then comparing the experience
with a trip to a major mall and discount stores, I’m a
Web retail convert.
Dollar for dollar, I didn’t find much difference in
prices. Shipping costs were often offset by savings in
sales taxes, which aren’t charged at many online
stores. Some sites even offered free shipping. More
discounts are possible online for those diligent enough
to collect and use coupons.
And even though the Internet bubble has burst, the
number of stores online still is limited only by your
imagination. Type the name of any of your favorite
stores, tack on ‘‘.com,’’ and there’s a good
chance you’ll find an impressive Web site to shop on.
Add in the Web-only retailers - such as Amazon.com, or
for the truly sophisticated, Ebay - and there’s not
much you can’t find online.
In my shopping venture, I compared brick-and-mortar
stores to online stores on 10 different items that I
plan to buy this Christmas: video games, a Disney
Princess Doll, an enclosed 14-foot trampoline, a boy’s
bicycle, a lead crystal vase, a DVD player, a man’s
sweater, books, a pen and pencil set, and a paper
shredder.
I started at a Sam’s Club (annual membership $35)
less than a mile from my house that appeals to my sense
of shopping discount retailers whenever possible.
Sam’s did not have all of the video games I was
searching for, and its books and sweater selections were
neither as varied nor as current as stores that
specialize in those areas. I’d have to go to at least
three other stores, 10 miles away, for those items.
Sam’s did have the enclosed Jumpking trampoline
($359.76), Mongoose trail riding bike ($109.97), Daewoo
single disc DVD player ($79.83), 16-inch porcelain
Disney Princess Doll of Snow White ($16.98), Royal
Crescent paper shredder ($49.43), a Cross pen and pencil
set ($21.82) and a 24-inch lead crystal vase by Mikasa
($24.87.) Those prices did not include Fort Worth’s
8.25 percent sales tax.
Next I hit The Parks at Arlington mall, which was
recently expanded and is now the second-largest in
Tarrant County.
I went on a Monday afternoon, so crowds and traffic
were no problem, a situation not likely for anyone
shopping there on weekends or in the evenings.
But despite my ease getting to the mall, I could not
find any kind of paper shredder or the porcelain Disney
Princess Doll. The items on my list that I did find
tended to be higher-priced, specifically the trampoline,
which was the same make and model but cost $140 more.
Mikasa vases, Cross pen and pencil sets and trail-riding
bikes were available, but, again, not at bargain prices.
I did notice several signs that offered to match prices
if you had the flyer or Internet printout in hand. Some
stores carried video games, but not the latest titles I
was looking for.
DVD players, on the other hand, were plentiful in all
makes and models, some priced as low as $69.99. Men’s
sweaters were also widely available in a range of
prices, styles and labels. And it was nice to be able to
touch the fabric and get a good look at the options.
The mall bookstore was sufficient for what I needed.
The only problem: I had left the magazine article with
the author’s name and book title in the car, which was
parked on the other side of the mall. After searching a
bit, hoping the book would magically pop up, I abandoned
my cause.
Then I headed to my computer.
I relocated my lost magazine article, pulled up
Barnes & Noble.com and found not just ‘‘The
Golden Compass,’’ by Philip Pullman for $16, but his
three-book series boxed together in paperback for
$16.77. Exactly what I was looking for to fill the void
for my voracious 10-year-old reader. The site said that
with two items, I would get free shipping, so I searched
for another book title and author I had read about but
couldn’t remember. Searching with the word ‘‘geology,’’
I found it right away: ‘‘The Map That Changed the
World’’ was available for $20.80. With no tax and no
shipping, my total cost for all four books was $35.57.
Now I had my father’s gift, too (or at least I would
in three days).
That was fun. On to Mikasa.com. I couldn’t
specifically find the crystal vase sold at Sam’s Club,
but I did have the entire Mikasa inventory at my
fingertips. I found a vase I liked much better for my
sister-in-law in the same price range. Enter a few
fields of information, my credit card number, click and
for $19.99, plus $6.95 in shipping (no taxes), my third
gift was on its way to me in a matter of minutes.
Like Mikasa, Cross.com put its entire inventory at my
fingertips, from 18 karate gold pens for $105 to a
chrome pen and pencil set for $47.95, including shipping
(again, no tax). This was about double the price of the
Sam’s club set, but it looked nicer.
On to the trampoline search. I figured this would be
a stretch because of the shipping costs, and I was
right. At WalMart.com, the 205-lb. trampoline and
enclosure was $10 cheaper than at Sam’s, but the
shipping would add $89.39 to the total cost. Taxes were
waived, which Wal-Mart does in all but eight states for
online shoppers, but with that added shipping, buying it
online would cost considerably more than it would at Sam’s.
Because of their weight, the mountain bike and paper
shredder had the same problem. Shipping costs made an
online purchase much less economical than going to a
store and picking them up myself. But the items were
widely available for anyone willing to pay the extra
cost.
Sweaters are plentiful in a wide range of prices on
multiple Web sites. But there’s something lost when
you can’t touch the fabric or see the true color. If
you’re comfortable with the brand, however, the ease
of pointing and clicking is attractive. Another
interesting alternative that I found to a sweater for my
husband is a Web site that specializes in designing your
own university sweatshirt. At several sites, I could
replace the threadbare University of Missouri sweatshirt
he’s been dragging out each winter for 15 years.
Oddly enough, Disney.com did not have the porcelain
Disney Princess Dolls but did have a plastic version for
$24.14, including shipping and taxes. I could add a
special Disney box for only $4.95. Definitely not as
nice as the dolls at Sam’s Club.
Internet tax policy also seems to vary widely
throughout the Web.
At Gamestop.com I was taxed, but that’s because I
live in the state where its corporate headquarters is
located. When I tried to ship the same games to my
mother in Oklahoma, no taxes were added.
Gamestop.com had an extensive variety of games, of
course, as well as those indispensable strategy guides
that my boys use, listed below each game entry. That was
an added gift that I hadn’t thought of. No cost breaks
from what stores were charging and no shipping breaks,
but the games are lightweight and the cost of shipping
five games was just $7.49. All in all, getting the games
you want (and preordering games I didn’t even know
were coming), plus having them delivered to the door
sounded pretty good to me.
That left the DVD player. Amazon.com has a consumer
electronics site. Bestbuy.com and CircuitCity.com are
also there to serve, with free shipping now, as well as
the department stores. Prices and models varied widely,
but shipping costs are still a consideration on many
sites.
I was happy to see how far online shopping has come
in just a few short years. You may not get everything
you want online, but it’s worth taking a look around
the Web when you start filling those wish lists.