KANSAS
CITY, Mo. — Kansas City just got a little cooler —
and a whole lot more worldly.
At
least in fashion circles.
This
fall, style-conscious shoppers can buy both a KC hat and
a KC T-shirt in Thailand, Tokyo and more than 200 other
cities around the world.
Whom
do we have to thank for the Kansas City love? Try GQ
magazine, The Gap, and blue jean baron Matt Baldwin.
On
Thursday, GQ named Baldwin — owner of Baldwin Men’s
Shop in Leawood, Kan. — one of the four best new
menswear designers in the country. As one of the
winners, Baldwin gets got to design an exclusive
12-piece collection to be sold, starting in October, at
Gap stores around the globe.
His
"centric" collection includes the denim KC hat
worn by celebrities such as Jason Sudeikis of
"Saturday Night Live" fame, and his fiancee,
actress Olivia Wilde.
"It
will be KC worldwide," Baldwin said of his
collection, which also includes his signature Henley
jeans, a button-down shirt, belt and accessories and a
new "NY" T-shirt(don’t know if this will
happen).
"To
be able to shine a light back on the city I love is very
exciting," Baldwin said. "To me it just proves
the entrepreneurial spirit of Kansas City is alive and
thriving."
The
announcement will appear in the magazine’s April
issue, which hit newsstands Friday.
What
persuaded GQ to choose Baldwin?
"I’d
like to say it was a painstaking process and lots of
sleepless nights, but when it came to Matt it was a
pretty easy decision," said GQ’s creative
director, Jim Moore. "We’ve had our eyes on him
for a couple of years now.
"(Matt)
makes one of the best pairs of jeans in the world, (but)
he’s not basing his whole business model on that.
Opening a store allowed him to expand his line. Now we
think (all the products he makes) are just as strong as
his original pair of jeans."
Moore
said GQ does not give out awards lightly.
"We
don’t like to give people this honor right out of the
gate because we don’t know if they will make it. Matt
is going to have made it in a very short period of time.
He will continue to grow and become one of this country’s
biggest menswear talents. I’m a huge fan."
This
year GQ also honored Southern California designer Paige
Mycoskie, creator of Aviator Nation, a line of surf
clothes; brothers Liam and Sam Fayed of New York City,
creators of the Bespoken line of suits for young men;
and Ernest Sabine of New York City, creator of Ernest
Alexander, a men’s accessory line is known famous for
stylish bags and totes.
Previous
winners include Thom Browne, Robert Geller, Michael
Bastian, Billy Reid and Todd Snyder.
Baldwin,
35, is no stranger to GQ’s accolades. Previously the
fashion mag named Baldwin Men’s Shop one of the 30
best men’s specialty stores in the country and
declared it "the best place to buy denim in
America, period."
This
honor is even bigger.
"This
thing is going to be everywhere," Baldwin gushed.
"And the collection typically sells out in 48
hours."
Daniel
Cummings, Baldwin’s brand manager, called it
"huge."
The
Baldwin brand already has received some powerful PR from
celebrity fans of the brand, such as George Clooney,
Ellen DeGeneres, NBA superstar Kevin Durant and hip-hop
artists Jay-Z, Nas and Common.
"We
do a camo trouser," Baldwin said. "It’s
literally Jay-Z’s favorite pair of pants. He is one of
the owners of the Brooklyn Nets, and he wears it
courtside almost every day at the games.
"He
got on GQ’s best dressed list because he wears his ‘beloved
Baldwin camos’ as he put it. … Cool."
At
Baldwin Men’s Shop, on the southeast corner of Roe
Avenue and 119th Street jns, Henley jeans are $220, and
the KC hat costs $42.
Prices
for the Baldwin collection at The Gap may be different.
Baldwin
found out about the GQ honor earlier this year after
presenting his fall collection in New York. GQ creative
director Jim Moore called him personally with the news.
"I
had a huge smile on my face," Baldwin said. "I
was just very humbled and very honored that he saw what
I was doing, and that he believes in me. That’s the
cool thing. These guys really want to use their power to
help young and emerging designers become successful. To
have GQ and the Gap’s full support around the
collection to present it to more than 200 stores around
the world is a dream come true."