and outerwear are featured from L.A. designer
Cynthia Vincent's Twelfth Street by Cynthia
Vincent 10th Anniversary collection.
isnít a trend; itís a lifestyle."
the motto upon which L.A. designer Cynthia Vincent has
staked her decade-old brand Twelfth Street, named after
the street she grew up on in La Verne, Calif. The brand
is known for its tribal print maxidresses and rompers,
serape-stripe cardigans, rugged short western boots and
gladiator wedge sandals, all with a multi-culti,
a city where designers can come and go in a few seasons,
Vincent is a fashion success story. She attended L.A.ís
Otis Art Institute of Parsons School of Design, winning
the Silver Thimble Award while she was there. In 1993,
she started her first line, St. Vincent. She also opened
a retail store, Aero & Co. in Los Feliz, Calif., to
feature local independent designers.
2001, Vincent had moved on as the founding designer of
the successful contemporary label Vince. She left two
years later with plans to take a sabbatical from fashion
at an ashram in India. But Fern Mallis came calling.
Then the executive director of New York fashion weekís
production company 7th on Sixth, Mallis presented an
offer to sponsor a runway show for Vincent at the groupís
first L.A. Fashion Week event.
knew I would have killed myself if I didnít do it, so
I went to the ashram for 14 days instead of 14 months,
took my life savings, which was about $30,000, and
started Twelfth Street," Vincent says.
been on an upward trajectory ever since, creating a
niche in the contemporary market for her clothing
collection, then adding shoes and bags in 2005. Now she
does about $12 million in annual sales, and the
collection, priced from around $98 for a clutch to $995
for a leather moto jacket, sells at Barneys New York,
ShopBop.com, CynthiaVincent.net and other stores. In
recent years, Vincent has designed capsule lines for
Target and QVC and opened a boutique in New York City.
Twelfth Street label has attracted a steady stream of
famous fans along the way, including Gwenyth Paltrow,
Beyonce, Jessica Simpson, Kate Hudson, Miley Cyrus and
celebrate 10 years of Twelfth Street, Vincent will be
releasing an anniversary collection of celebrity and
customer favorites over the next few months. First up
are sweaters, including a black-and-white blanket
sweater coat ($380) and a cozy "Log Cabin"
waist-tie cardigan ($363). Next, sheís thinking about
another store, this one in L.A. The only question? Where
to put it.
was driving home from my office downtown to my home in
Silver Lake, and I realized that itís really the
neighborhoods that inspire me," she says. Echo
Park, Venice and Topanga Canyon are all source material
for prints in the Resort collection hitting stores in
October and including a scarf emblazoned with a map of
tag line on the scarf? "Los Angeles, I am