VEGAS ó Itís time for color. Thatís one of the
take-aways from the luxury timepieces showcased at the
recent JCK Swiss Watch and Couture Jewelry shows, where
pops of eye-catching color cropped up on watch faces,
hands and especially a range of NATO straps that added a
sporty feel to the high-end horological confections.
the brands spinning the 2014 color wheel were Chopard,
Bell & Ross and Victorinox Swiss Army.
debuted its first-ever NATO strap, the term for a kind
of ribbed nylon pass-through strap that loops through
the watch pins and passes under the watch case. Chopard
put the strap on a limited-edition number of its Grand
Prix de Monaco chronographs ($7,640), where the yellow,
racing-inspired stripes down the center of the nylon
strap complement the yellow racing ring and watch hands.
(The brand has been the official timekeeper of the Grand
Prix de Monaco since 2002).
& Ross, which has long used orange as a signature
accent color, strapped a swath of ribbed orange canvas
around the wrist as one band option for its
limited-edition (as in just 500 pieces) BR03-94 Carbon
Orange timepiece (the other option is a black rubber
band). The 42-inch case is matte black, as is the face
(the numbers and hands are white), and the chronograph
functions are rendered in orange. This apparently harks
back to the color schemes of early aviation instrument
panels. In stores now (local Bell & Ross accounts
include Westime and Feldmar), the BR03-94 retails for
NATO strap is another place to tell a brandís back
story, and no brand brought that home this year like
Victorinox Swiss Army, which is offering its new
Maverick Sport watch with either a bracelet or a NATO
strap accented with stripes of blue, yellow and red ó
a homage to the flag of a town in the brandís home
canton in Switzerland.
hard to be neutral about that.