Nike Adapt BB ($350), a basketball version of the
brand's self-lacing sneaker, was unveiled Tuesday,
and is headed to retail on Feb. 17.
officially unveiled a basketball version of its
power-lacing sneaker Tuesday, Jan. 15, making the once
fantastical technology seen in the 1989 film “Back to
the Future Part II” a viable option for those who pound
the parquet for their paycheck — and the general
Adapt BB isn’t the first self-lacing shoe to be offered
by the Beaverton, Ore., company. (That distinction goes to
the HyperAdapt 1.0 multipurpose shoe that dropped in
October 2017.) However, the Nike Adapt BB is the first
designed specifically for the performance needs of the
professional basketball player. And, with a price tag of
$350 vs. the HyperAdapt’s $720, the new shoe seems
designed with more consumers’ wallets in mind.
picked basketball as the first sport for Nike Adapt
intentionally because of the demands that athletes put on
their shoes,” said Nike director of innovation Eric Avar
in announcing the sneaker. “During a normal basketball
game, the athlete’s foot changes. And the ability to
quickly change your fit by loosening your shoe to increase
blood flow and then tighten again for performance is a key
element that we believe will improve the athlete’s
to Nike’s website, the debut shoe consists of a black
Flyknit upper over an inner shell of quadaxial mesh paired
with a Cushlon foam midsole.
employing physical laces, the shoe tightens around the
foot by way of a motor and gear train Nike is calling a
“lace engine” (which, in our opinion, would be a great
name for a band) that can be adjusted either manually by
the touch of a button or through a smartphone app that can
be used to dial in different settings. (Nike uses the
example of setting a different tightness for warmups vs.
games or using the app to loosen the lacing during a
timeout and then tighten up when entering the game.)
Adapt BB Is set to hit retail at 7 a.m. PST on Feb. 17 —
the same day the NBA All-Star game is scheduled to take
place in Charlotte, N.C. Additional information is
available on the Nike Adapt website.