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LOS
ANGELES — In a bustling part of downtown L.A., a
high-rise is teeming with stylish young women in short
skirts and full makeup wheeling small suitcases in and
out of elevators on their way to class. They’re
students at the Fashion Institute of Design &
Merchandising, where, down the hall from a flat-screen
TV broadcasting a runway show, past a clear case of
high-fashion Barbies, two of their peers are consulting
with Mary Stephens, the school’s self-described “big
boss.”
“This
is a very new-looking shape here,” says Stephens,
FIDM’s director of fashion design. She is talking to
Alejandro Ortega, one of 11 students the school has
accepted into its advanced fashion design program this
year and one of the 8,000 students enrolled on FIDM’s
four California campuses.
Like the
hundreds of thousands of students enrolled in fashion
programs across the country, Ortega has fashion in his
blood. The son of a tailor in his native Mexico, he
dreams of becoming a name designer and has moved several
steps closer to that dream through FIDM, where he’s
learned how to sew and make patterns and design an
entire collection.
The
31-year-old Ortega chose FIDM over schools in New York
and Barcelona because of graduates such as Monique
Lhuillier, Kevan Hall and others who’ve launched
successful clothing labels and added to the $340 billion
U.S. apparel and footwear industry. Even though Los
Angeles may not have the same cachet as New York, it is
home to a vibrant apparel industry — and several
fashion schools that feed into it.
From
$35,000-per-year Otis College of Art and Design to
budget-minded, $36-per-unit, Los Angeles Trade-Technical
College, L.A.’s fashion schools cater to students of
varying aspirations and income levels. Enrollment has
remained relatively steady, even during the recession,
and all of L.A.’s accredited fashion schools have
boasting rights to well-known graduates or attendees.
Eduardo Lucero and Rick Owens are among the big names
who attended Otis. Los Angeles Trade-Tech spotlights
“Project Runway” contestant Sweet P, who took
classes at the school.
“I
don’t think a kid necessarily has an upper hand by
going to Parsons or another New York school versus an
L.A. school,” says Steven Kolb, executive director of
the Council of Fashion Designers of America in New York.
“L.A. has a very important fashion industry. It’s
just different than what New York is.
“New
York is the fashion capital of the States,” says Kolb.
“It’s where business transactions happen, where
Fashion Week is, where editorial is. … But what you
have in L.A. is a very strong manufacturing business
that’s a little bit more of a casual industry in terms
of the product. It’s more in line with the California
lifestyle.”
The
fashion industry is one of the largest employers in
California, encompassing everything from pattern making
and sewing to design, marketing and retail. At Otis,
located in downtown L.A.’s California Market Center,
the four-year bachelor of fine arts degree program
covers the spectrum of the industry.
Fewer
than one third of the students admitted to Otis know how
to sew when they start the program, says Aaron Paule,
associate professor of fashion and design. But after a
foundation year introducing freshmen to photography,
fine art, fashion and drawing, students get into more of
the fashion nitty-gritty with life drawing, garment
dissections, pattern drafting, textile science and
digital design.
In their
junior and senior years, Otis students begin gathering
real-world experience, working on so-called mentor
projects with professional designers from top fashion
companies in which they begin to design and construct
garments from start to finish.
The
designs shown at Otis’ year-end fashion show last
spring included a handcrafted Navajo dress created for
Bob Mackie, a bra and panty set for Diesel, and a silk
dress for Max Mara.
“We’re
very well connected with major companies, which excites
the kids. That’s one of the main reasons they want to
come here is to work with the big names,” says Paule,
who lists Nike, Hurley, Cynthia Rowley, Calvin Klein and
Armani Exchange as recent mentor companies for Otis
students.
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Seniors
Laura Ogle and Linn Partee are working on a project with
Cirque du Soleil, where they’ve been given the task of
designing an outfit based on water and movement.
“Our
process is to go out and buy a crystal stone and take
the shapes from that and translate the shapes and colors
into a 3-D garment. I’m excited,” says Ogle, who
appreciates the Cirque du Soleil exercise even though
she hopes to find work with a children’s fashion
company after she graduates.
Ogle and
Partee are on schedule to graduate this spring.
Following the runway show where their Cirque du Soleil
design will make its way down the catwalk, the school
will assist with their résumés and portfolios, and the
students will meet with 20 individuals from the industry
for mock and actual interviews.
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“I’m
a firm believer that if you want to be a designer, you
should go to a school that has … access to resources
and knowledge that will help you succeed,” says Kolb,
of the Council of Fashion Designers of America. “If
you want to be a designer, being able to think of a
sketch that might look good on someone isn’t good
enough. You have to understand the mechanics of making
clothes. You have to understand draping, sewing, pattern
making, and that’s just the skill set. You also need
the experience of how to source fabric, how clothes are
produced, where clothes are produced. All of that is
just critical to someone being successful.”
The
economy may wax and wane, but fashion endures. So, it
seems, will interest in joining the industry. At
FIDM’s four campuses (L.A., Orange County, San Diego
and San Francisco), enrollment has held steady for the
last several years at 8,000 students (in two-year
associate or four-year bachelor degree programs).
Tuition costs $25,000 annually. At Otis, where 172
students (at the sophomore, junior and senior levels)
are enrolled in its undergraduate programs, applications
have leveled following a 2009 peak of about 200
students.
Enrollment
is up at Los Angeles Trade-Technical College, which was
founded 87 years ago and accepts all students who apply
because it is part of the California Community Colleges
System.
More than
3,000 students are enrolled in the two-y
ear
fashion design program that costs about $3,500,
including books, tuition, tools — and even the fabric
they need for their projects.
“These
students are in class a little over 20 hours per week,
so they’re immersed in one subject matter for eight
weeks at a time, five days a week, “ says Carole
Anderson, L.A. Trade-Tech’s fashion design department
chair. “We keep it real here. We push them really hard
and we concentrate on the technical aspects of our
industry because no matter what area they go into, they
have to know everything.”
Students
at Trade-Tech have the option of taking sewing or sketch
classes first, followed by a semester of pattern making
and creating sizes, also known as grading. By third
semester, they’re draping clothes and making advanced
patterns.
“The
fourth semester is when we start to throw problems at
them,” says Anderson, such as working with chiffon and
creating swimwear and, as demonstrated in two busy
classrooms on a recent Thursday morning, designing
evening wear with metal detailing for a special project.
Students
were feverishly pinning zippers into place along the
backs of deep-cut dresses, adding buttons to waistlines
and sewing bits of chain over the plunging necklines of
designs they’d be debuting in an upcoming runway show.
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Just like
the real fashion world, schools’ runway shows make for
an exciting finale, allowing students to get a
first-hand taste of the glamour that draws most students
to attend fashion schools in the first place.
Sonia Été
had her own runway show experience as an advanced degree
student at FIDM. She then went on to attend and graduate
from ESMOD (L’Ecole Supérieure des Arts et Techniques
de la Mode) in Paris and interned at Christian Lacroix,
Azzedine Alaia and Chanel embroiderer François LeSage,
all of which inspired her to found the Academy of
Couture Art in 2006 (it was accredited in 2010). Located
in a Wilshire Boulevard high-rise, the academy’s
curriculum is focused entirely on French couture
techniques for making clothes that are luxurious,
hand-sewn and precisely fitted. Its associate and
bachelor degree programs offer students choices in two
areas of specialization — pattern making and fashion
design.
“By
offering degrees in the specialized professions, we
train in how the industry actually works according to
the division of labor,” Été says.
“Haute
couture means highest creativity, highest technique,”
adds Été, whose students have gone on to work with
couturier Roberto de Villacis, Nolan Miller and Badgley
Mischka. “We want to take a student to the couture
level to teach them the thinking process, creativity and
technique. If you study at the highest level, you can
always trickle down to any level in the industry,”
says Été, whose curriculum includes work with beading,
feathers and furs as well as classes in business
development, manufacturing collaboration and trend
forecasting.
Classes
at the academy are taught by part-time instructors who
work in specialty fields and are restricted to a maximum
of 12 students. Tuition is $28,000 annually — slightly
higher than what’s charged at Été’s first alma
mater — FIDM.
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“Fashion
is always changing. It’s never, ever, ever boring,”
says Stephens, FIDM’s design director. “When I wake
up, the first thing I think is, ‘What do I get to wear
to work today?’ I just love clothes and jewelry and
shoes. … Fashion is something that’s inside of you.
You can’t ignore it. It’s just who you are, and
that’s the students too. It’s who they are and we
just help them make it work.”
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