Augustine completes the mapping of Miriam Ort's
eyebrows by marking the the outline with a series
of dots with a sharpie on Dec. 29, 2015 at the
boutique Ursula's About Phace in Center City, Pa.
that time again: New Year’s resolutions are in full
in between vowing to eat right, work out more, get
sufficient sleep and keep a calendar, who has time to
maintain a new beauty regimen?
good news is, you won’t have to. Just commit to your
strong, chiseled brow is a very important beauty
statement," said Karen Grant, senior global analyst
and vice president of beauty at the NPD Group.
other words, brows frame the face.
your overtweezing in the ’90s leave your brows sad,
sad, sad? No worries. You can still achieve the full yet
perfectly arched brows of Cara Delevingne and Kylie
Jenner, or the more polished versions on actress
proliferation of DIY brow products — from Benefit
Cosmetics to Anastasia, a Beverly Hills eyebrow bar with
makeup on the market — has meant more purchases.
the last two years, sales of prestige brow makeup —
pencils, colored gels, and waxes, as well as powders
specifically for eyebrows — have nearly doubled, from
$141.6 million in the 12 months ending November 2013 to
$277.7 million in the year ending in November, according
to the NPD Group.
a steady hand? Turn to the professionals. Threading and
waxing are options, but more permanent techniques can
ensure we remain selfie-ready.
is it? Get the illusion of tiny hairs with semipermanent
makeup applied with needles. (Note: This is not a
tattoo, as it is performed only on the skin surface;
tattoos penetrate four to five layers below.)
is it for? Anyone who has had hair loss from alopecia or
chemotherapy — or any woman searching for the perfect
is it done? The two-hour process starts with mapping out
the ideal brow. That can include filling in spots or
creating a whole new eyebrow.
the mapping, the brow area is numbed with a topical
anesthetic. Using a hand tool that looks like tweezers
but is actually 12 micro-needles, a licensed beauty
professional makes tiny strokes to create the design.
primarily of water and a vegetable-based dye, the makeup
is custom-blended to create hues ranging from the
lightest of blonds to the deepest of brunettes.
three to five days, the dark color begins to fade. After
a month, you have to return for another application,
which sets it.
long do results last? Depends on your skin type; on oily
skin, the embroidery lasts nine to 18 months, but on
drier skin, it can last from 18 months to two years.
is it? Tiny slivers of synthetic mink hair are attached
to existing eyebrows or directly to the skin with a
medical-grade adhesive that creates a thicker, fuller
brow. Similar to the results of 3D embroidery, the brows
look natural but may need to be filled in daily with
is it for? Anyone who has overtweezed and is left with
what appears to be half an eyebrow.
is it done? An aesthetician cleans the area, removing
any oil, then shapes and tweezes the brow.
Millimeter-size hair is attached using long tweezers
with a curved tip, following the existing growth
pattern. The process takes about 90 minutes, depending
on how much brow needs to be recreated.
long do results last? One to three weeks.
cost: $65 for a partial, and up to $130 for a full brow.
AND BROW SHAPING
is it? A 30-minute brow shaping with the help of a tint
to amp up the color. With the tinting, the look of a
shaped brow lasts longer because the pigment fills in
brows that are lighter or even — gasp — grayer.
is it for? Anyone who needs a quick fix for brow issues.
is it done? First, the brows are tinted with a vegetable
dye that’s safe for use around the eyes. Then the
tweezing and sculpting begins.
long do results last? About a month.
cost: $20 for shaping, $24 for tinting.