jeans are popular for their fit. This style is the
bodycon jean skinny faded black.
Sarah Macfarland won’t say how many pairs of MiH jeans
she owns, only that she has nearly every style offered
since spring 2011, when she was introduced to the brand.
love the fit, styles, variety in colors and most of all
that you can dress them up for evening," said
Macfarland. "They hold their shape all day — no
jeans (mih-jeans.com) have become a top seller from
boutiques such as Chicago’s Neapolitan to global
juggernauts like Shopbop (shopbop.com).
MiH Marrakesh kick-flare jean is a Shopbop
favorite," said Shopbop senior buyer Alana
Goldsmith Brown. "We have carried it from the
beginning, and it never goes out of style. The Shopbop
girl also looks to MiH for some of the newer styles,
like the Halsy straight leg or Phoebe slouch rise."
brand based in Britain (though MiH stands for Made in
Heaven) isn’t exactly new. MiH founder Chloe Lonsdale
is carrying on a family denim legacy.
father, Tony Lonsdale, opened Jean Machine stores in
Britain in the 1970s, inspired by the denim he saw on a
trip to Los Angeles. In the line of duty, he met Chekkie
Maskell, a model for the British jeans brand Made in
Heaven, founded by Tony O’Gorman and worn by Farrah
Fawcett and Jane Birkin. Maskell and Lonsdale married
and had a daughter, naming O’Gorman as her godfather.
quarter-century later, that daughter/goddaughter saw an
opening in the market for clean jeans with flattering
tailoring. Lonsdale launched MiH Jeans, with a dove
stitched on the back pocket, in 2005, and its men’s
counterpart, Jean Machine, last year.
sounds cheesy," an MiH spokeswoman said, "but
it’s in her genes."
MiH Bodycon, a high-rise style with no front pockets, is
a new high-power stretch technology for fall, promising
a slimming silhouette. It comes to Shopbop in December
and sold briskly at a summer trunk show at Neapolitan,
which occasionally picks up a pair of jeans from
Alexander McQueen, Gucci or Stella McCartney, but
carries no other full denim line.
fall, Neapolitan owner Kelly Golden expects to see her
clients wearing cropped MiH styles by day with cozy knit
sweaters and, for evening, velvet flares with silk
has something for everyone," Golden said,
"from casual to cocktail."