look from the Pamella Roland runway show presented
at Mercedes-Benz Fashion Week on Feb. 16, 2015 at
the tents at Lincoln Center on Manhattan's Upper
West Side in New York.
YORK ó Pamella Roland knows what women want. This
season at Mercedes-Benz Fashion Week, she gave them
elegant dresses and separates inspired by Paris in the
1970s as depicted in Alicia Drakeís book "The
collection brought the inspiration to life through bold
prints, deep hues and extraordinary details, including
hand-cut velvet sequins, embroidered prints, velvet
flocking and feathers.
the line launched in 2002, it has become a favorite of
celebrities, including Angelina Jolie, Halle Berry,
Taylor Swift and Eva Longoria, and is sold in more than
70 fine department and specialty stores domestically and
the runway show on Monday afternoon at Lincoln Center,
the brandís president and designer, Pamella Roland,
chatted with Stylebook backstage about the collection,
the challenges of New York Fashion Week, pre-show
rituals and more.
in store for fall 2015?
My inspiration is the early í70s in Paris, which kind
of started getting this world of fashion going. Itís
kind of where the models and photographers and fashion
designers all really gathered together in the early í70s,
and I think weíve just come up from there. One thing Iíve
always loved on a woman is a tuxedo, and thatís really
when Yves (Saint Laurent) put a tuxedo on, le smoking
jacket. So we open up with a tuxedo. The look of the
hair and makeup is kind of a Brigitte Bardot look.
can get writersí block. Is there an equivalent of this
for fashion designers, and, if so, how do you work
This oneís a little more of a change for me than Iíve
done in the past. Itís still glamorous, but it has a
little bit more of a bohemian look to it, which is not
really me but Iím doing this inspiration (so) I had to
step out. I love it. Iím actually really happy how it
turned out, but that was a little difficult. Itís
always hard to come up with something new, but it always
seems to all come together.
do you think the Pamella Roland woman wants?
We dress young girls, we have our younger-end line, too.
We dress the whole family ó the daughters, the
mothers, the sisters, grandmothers. What they want
really more than anything is to feel confident in what
theyíre wearing. And then you need to make sure that
what youíre buying and choosing fits you well. ... A
Pamella Roland woman is a busy, confident woman.
are your thoughts when youíre producing a show? Who
should it be for?
(Fashion shows) do seem to change. And even this venue Iím
like, where am I going? (Referencing the fact that this
is the last time shows will be held at the tents at
Lincoln Center.) Iíve been happy. The only complaint I
would say thatís got to be difficult is itís very
expensive to run a show. And it gets harder and harder.
So I think especially for a young, new designer
starting, thatís probably the most difficult thing. I
donít mind where you put me but stop raising the
prices all the time.
pre-show routines or rituals?
I have a bracelet from my son, a charm bracelet, that heís
been giving me charms for. He just gave me one for
Valentineís Day. ... I wear it all week. (Although she
didnít wear it this time because it didnít go with
her look, she said.) You know when Iím coming because
itís very loud.
try to get sleep, but I just donít. Afterward we
always have a good party.
after the show?
Afterward thereís always a couple of cocktails