— In 2012, Ralph Lauren was criticized for
manufacturing Team USA’s Olympic parade uniforms in
China. Ever since then the brand has been proactive to
crush any lingering questions of its patriotism and
the opening ceremony outfits Team USA will wear next
week to the Winter Olympics in Sochi, Russia, the
designer has created a patchwork sweater that reflects
the collage of unique stories that make up the country’s
athletes. More than 40 vendors spanning the United
States had a hand in their design.
(knit caps) and cardigans are red, white and navy, with
American flags, stars, stripes and other USA-spirited
insignia. Athletes will pair these pieces with cream
cotton turtleneck sweaters, slim-fit white fleece
athletic pants, black leather boots with red laces and a
cotton belt with patriotic graphics. Ralph Lauren also
designed the red-and-navy peacoats athletes will sport
at the closing ceremony, as well as a collection of
village wear that includes hats, sweaters, polos,
graphic tees and more available at www.ralphlauren.com.
the first time, 100 percent of the purchase price of the
opening ceremony cardigan will be donated to the U.S.
Olympic Committee. Despite the efforts to improve the
public’s impressions of Olympic apparel, the U.S.
State Department has some dire warnings: Athletes should
be wary of wearing clothes with any USA signage outside
the Olympic zone because it could place them at greater
risk of being a target for terrorism.