William Murray Golf is full of random, unexpected delights — just like Bill Murray

May 22, 2017

Bill Murray winds up the fans while wearing the Tropical Mums polo from William Murray GOlf on Feb. 12, 2017 at AT&T Pebble Beach Pro-Am in Pebble Beach, Calif.

LOS ANGELES — So I wasn’t holding out much hope that the Murricane would touch down in a Marina del Rey conference room last month to review spring 2018 designs for the collection that bears his name. ("Bill is notoriously unreliable and lives by his own schedule," a media representative for the label had already warned me via email. "There’s a chance, but you never can be 100 percent.")

Launched online in September in partnership with humor and entertainment website and the six golf-loving Murray brothers — Brian, Ed, Bill, Andy, John and Joel — William Murray Golf is a celebrity clothing line. But it’s a celebrity clothing line the way Bill Murray is a celebrity: it doesn’t take itself too seriously, it has heart and whimsy and performance where it counts, and it’s full of random, unexpected delights.

The Murray in the mix this first Monday in April is Joel — the Los Angeles-based writer-director-actor, youngest of nine Murrays and the chief executive of Murray Bros. LLC. He’s here to review proposed design ideas, which he’ll then disseminate to his five brothers for comments, suggestions and tweaks.

Along the way, he and label executives, including William Murray Golf co-founder and CEO Kerry Michaels, walk me through designs, explaining the subtle (and sometimes not so subtle) references to the family, the Murray brothers’ love of golf and their most famous sibling.

Now here’s a look at some William Murray Golf designs and the young brand’s future:


One element that ties the collection together is the green, navy blue and red Murray family tartan, a plaid pattern that appears on every garment. Some pieces, like the long-sleeve button-front shirt with four-way stretch or shorts with extra roomy pockets ("So your golf balls don’t fall out when you sit in the golf cart," says Joel), are completely tarted up in the tartan. On others, the pops of plaid are barely noticeable accents — edging a single sleeve on a short-sleeve polo or the coin/ball-marker pockets of boldly patterned shorts.


Michaels says the polo shirt bearing the "Old Fashioned" highball glass design — it was originally inspired by the fictional "Suntory" ad campaign in Sofia Coppola’s 2003 film "Lost in Translation" — was the bestseller of William Murray Golf’s debut collection.

Joel points to it as a good example of how brother Bill helps the creative process. "We all liked the design when we first saw it," he recounts. "But [Bill] was the one going: ‘Yeah, yeah, but drinks spill, so why don’t you have every eighth one spilled? Why don’t you knock a couple of them over?’"


"I wear this one a lot," Joel says, as he held aloft a polo shirt with a bold, repeating pattern called "Sandy Tiles." He points to the circle in the center of a tile. "These are golf balls," he says before pointing to the edge of the tile. "And these are the ends of sand rakes.

"It sort of started out being a design that came from wrought iron," he explains. "We were talking about a certain city that was an inspiration to us. We decided we weren’t going to mention the city where Billy lives. But let’s just say we were looking at all this wrought iron in Charleston, and that’s how it came about." (Bill is part-owner of the Charleston, S.C., RiverDogs minor league baseball team and widely reported to be a part-time resident of that city.)


This popular pattern from the debut fall 2016 collection might look like polka dots or starbursts from afar, but a closer look reveals a floral design with the occasional exploding spray of petals. Called "Cinderella Story," it was inspired by a scene from the 1980 comedy "Caddyshack," in which Bill Murray’s Carl Spackler tees off on a row of clubhouse mums with a serrated grass whip to great comic effect.

"We’ve evolved [the mum design] from our first season," Michaels says, "and made it look a little more springy and summery — more of a Hawaiian print — but with mums so it still ties back to the movie."

The new design, "Tropical Mums," can be seen in a recently released spring 2017 polo shirt as well as a short-sleeve button-front shirt coming later in the season.


Kind of like an all-Bill-Murray-movie-character version of "Where’s Waldo?," the "Playing Around" pattern, one of the new spring 2017 patterns that dropped April 25, rounds up riffs on some of Bill’s most memorable characters and drops them on the golf course.

The many mini-Murrays include Spackler ("Caddyshack"), Steve Zissou (from Wes Anderson’s 2004 film "The Life Aquatic With Steve Zissou," he’s in the red knit cap) and "Ghostbusters’" Peter Venkman (proton pack still strapped to his back).


"Rakes, martini glasses, whatever," Joel says of this pattern. "The idea behind it was a rake and a mower — it was one of the groundskeeper-and-his-tools inspiration stories — but people said they saw martini glasses so that adds an unexpected element of fun to it, I suppose."


"It’s your regular [camouflage pattern] except we put pin flags in it, and now it’s golf-themed," Joel says of the spring 2017 design. "And if we put a couple of rakes in there, it becomes a sand trap. It’s basic camo but with some fun going on."

Michaels says Bill Murray gave her some input about tweaking the design for future seasons. "He loved it," she says, "but he really wants us to try and incorporate some animal into the design. We suggested deer, but he thinks that’s a little bit too expected. So what about foxes? Or alligators?"

Joel counters by suggesting "two [mating] otters," explaining that it was a joke involving Bill’s observation of the otters while playing at Pebble Beach in California.


In late November 2016, the brothers convened at the brand’s headquarters in Austin, Texas, for a design meeting ("Shockingly, even Billy got there," says Joel), and the conversation turned to memories of lakeside vacations.

"I was one of the youngest ones and I wasn’t old enough to drink when a lot of them went out to the bars in Wisconsin," Joel explains. "So when the nieces and nephews woke up at the crack of dawn, it was my job — and sometimes Johnny’s — to keep them quiet so everybody else could be hungover and stay in bed. We’d take them out in a rowboat to go ‘turtle fishing,’ and the rule was that they couldn’t make any noise or they’d scare the turtles … . It was basically to see how long they could stay quiet."

That story is reflected in a proposed spring 2018 design called "Turtle Hunt" that has the brand’s "faceless man" logo sitting in a rowboat alongside his golf clubs, with a turtle not far away.

Another design under consideration is a zebra-print pattern inspired by a wallpaper in "Lost in Translation." ("Like the camo print, it’s something we can put our own spin on in an authentic way," Michaels says.)

Another is an all-over print of seahorses, some of them sporting red knit caps like the ones worn by the crew of the Belafonte in "The Life Aquatic." ("Can we maybe throw a submarine in there somewhere?" asks Joel Murray.)


Currently the apparel offerings are available online only through and consist of polos (retailing at $70 and $75), short- and long-sleeve button-front shirts ($80 and $90, respectively) and shorts ($70), but a performance blazer is in the works for fall 2017 and a Murray-appropriate vest is on the drawing board for spring 2018.

"One of the things we noticed when Bill was at the World Series was that he was wearing this kind of fishing vest that had all these pockets in it," Michaels says, "one for his sunglasses, one for his keys, one for his wallet … . We liked that concept and designed a vest that’s a little different. It has a small front pocket, and inside there’s a special spot for a cellphone or a pencil and a scorecard. And there will be a rear pocket for some golf balls."

By the time Michaels finishes talking about the vest, the realization has sunken in: Even though Bill Murray the man hadn’t darkened the doorstep of the conference room in the flesh, Bill Murray the living pop-culture meme was most assuredly as palpably present in the room as anyone at the table.



Associated Press