Roberts Johnson is the designer and owner of GiGi,
which creates handcrafted jewelry. This versatile
8-ft. long chain features Swarovski white pearls.
LOUIS — Jeanne Roberts Johnson is the designer and
owner of GiGi, which created handcrafted jewelry that
she describes and versatile and practical. GiGi has a
website store at GiGibyJeanne.com. GiGi jewelry is also
sold at St. Louis-area attractions such as Missouri
Botanical Garden Gift Shop; the airport and various
boutiques, a hair salon and other businesses. Roberts,
36, is married and has a 4-year-old son. Here is an
a lawyer, why’d you start making jewelry?
have been practicing law, as a transactional attorney,
for more than 10 years. Prior to joining the Roberts
Companies as general counsel, the first five years of my
career was in private practice with a large law firm. In
2007, as a young associate, work was very time-consuming
and stressful ... I needed a stress-reliever, a hobby to
unwind from long days at work, (and) I followed my
innate desire to nurture my passion for design by
handcrafting jewelry. Self-taught, this hobby soon
became a passion when friends and family began to take
notice and often commissioned me to design my popular
earrings for weddings, bridal parties and special
occasions. I soon found success in hosting trunk shows
and parties where I could make my collection available
to the expanding clients collecting GiGi jewelry.
draw inspiration from real women like my mother and
grandmothers, who have influenced my personal style
since I was a young girl. I also credit much of my
design aesthetic to my love of travel, music, art,
high-end fashion and my own personal lifestyle.
pieces are really sparkly. Do you have any plans for
making casual jewelry?
GiGi pieces are made with fine metals and semi-precious
stones, for example, green jade, black onyx and red
coral. A few of the all-metal GiGi pieces are the
Neckgligee necklace, the Simple Cross necklace and the
Vintage Gold Leaf set. What’s unique about GiGi is
that all of the "sparkly" pieces can be worn
casually. In other words, all GiGi pieces can be worn
with casual attire in addition to formal or semi-formal
tell us about one of your favorites?
of my favorite GiGi pieces is the Antique Pearl
necklace, an 8-foot-long necklace that can be worn in
many different ways. It’s made with white Swarovski
pearls, gold findings and an antique silver-plated
next in terms of products and designs?
will be adding my new GiGi line, the Interchangeable
Magnetic collection, to the GiGi website. Every piece
… is magnetic and can be used interchangeably. (Note:
A pendant from a necklace can become an earring or an
accessory on a bracelet. A bracelet can extend a
necklace or become a lariat style pendant.)
much do your pieces cost?
earrings range from $20 to $100; GiGi necklaces range
from $40 to $200; and GiGi bracelets range from $35 to