tie-dye their arms in large barrels at
Lollapalooza Music Festival in Grant Park
Saturday, August 1, 2015 in Chicago.
— Samantha Marnell and Mikyla Moya, friends who live
in Gurnee, Ill., accidentally wore matching outfits of
white crop tops, jean shorts, tribal print fanny packs
and gray Converse sneakers to the opening day of the
recent Lollapalooza music festival in Chicago.
after they arrived at the music festival, they
distinguished themselves by getting their arms tie-dyed
different color combinations.
22, got a swirling mix of pink, turquoise, black, white
and two different yellows on her left arm, while Moya,
21, got a blend of purple, pink, orange, green, blue,
black and white on her right arm.
is really cool," Marnell said. "Accessorizing
is honestly important here."
Black Light Visuals made its debut at Lollapalooza 2015
with a splash by painting the arms of dozens of
concertgoers looking for an extra way to stand out among
the sea of floral headbands and belly-button piercings.
Light Visuals founder Brad Lawrence said he began
dipping arms in acrylic paint about four years as
therapy for tendinitis he developed in his wrist from
drawing. His company has been riding the festival
circuit recently with stops at Electric Forest music
fest in Michigan and TomorrowWorld, an electronic dance
music event outside Atlanta.
just trying to get as many people colorful as we
can," said Lawrence, 25.
dry their arms before picking out their favorite colors,
which are squirted into a bucket filled with water and
swirled around to create a design. Arms are dipped into
the paint bucket for seconds and then put in another
bucket filled with a "secret potion" that
Lawrence would not reveal. Customers then dry their arms
with fans for about two minutes.
paint is meant to last the night and can be washed off
with soap and water, Lawrence said. The process costs $5
an arm (though Lawrence said the price varies based on
the number of patrons waiting in line).
ultraviolet art is designed to be showcased at night,
but Lollapalooza ended each day at 10 p.m.
kind of lost that edge but people are still doing it in
the sunlight," Lawrence said.
10 people, all women, were in line with Marnell and Moya
on that Friday evening. The wait was about 15 minutes,
but that may have fueled interest and curiosity.
walked by (the booth), and I’m like I want one,"
Marnell said. Lollapalooza "is the only place where
you can show off."
those who preferred to wear their art on their sleeve
instead of on their arm, Black Light Visuals was selling
shirts, hats and other accessories at their specially
lit booth as part of Green Street, a Lollapalooza
shopping area that featured about 20 arts and crafts