has a brand-new --and creative director, who is
putting an edgier, more streetwise spin on the
classic American label.
preppy stripes, poppy brights and in-your-face logos.
Coach has a brand-new bag ó and creative director, who
is putting an edgier, more streetwise spin on the
classic American label.
designer Stuart Vevers ushered in a new era for the $1
billion brand on Thursday when he presented his first
collection of clothing and accessories for Coach as New
York Fashion Week got underway.
a veteran of Louis Vuitton, Mulberry and Loewe, said the
collection, which puts a bigger focus on clothing than
ever before, is "about reestablishing what makes
Coach unique in the market."
of those things is that Coach, founded in 1941, is an
American luxury brand. "And a lot of what I see
people wear around the world are fundamental shapes that
are American, whether itís a denim jacket or a firemanís
coat or work wear," said the designer, who was
inspired by the rugged clothing worn by characters in
Stanley Kubrickís "The Shining," among other
look was American-work-wear-meets-sophisticated-luxury,
though edgier and more streetwise than the brand was
under former creative director Reed Krakoff.
collection was heavy on outerwear, including Buffalo
check blanket coats, shearling hoodies and twill firemanís
coats, paired with suede shearling "urban
hiker" boots that were a hybrid sneaker-boot with
Coachís signature turnlock fastenings. Underneath the
warm layers were baseball jackets, wool miniskirts,
patchwork suede dresses and retro-inspired sweaters.
There were also fun extras, including cameo and leather
the dark, autumnal color palette, Vevers looked to Joel
Sternfeldís photos of 1980s America in the book
said he was also inspired by the women who collect
vintage Coach purses. His new handbags seem to have a
sturdiness and heft that was lacking in some of Coachís
also studied the archives of famed Coach designer Bonnie
Cashin, who worked for the brand from 1962 to 1974 and
added several iconic handbag designs and hardware
details. (He keeps a photo of her on his office wall as
a reminder of how she is "the guardian angel"
of the brand.) But ultimately, he did not want to dwell
too much in the past.
did some pieces early on but they felt too reminiscent
and didnít give enough of a feeling of change,"
Vevers said. "So I kind of turned away, but
hopefully still got some of the spirit."
fall 2014 Coach collection will hit the brandís
flagship stores in September with prices from about $400