Ganz fits a textured gray suit at The Groomsman
Suit on Monday, Feb. 25, 2019.
— How many reality TV shows are there centered on the
bride and her entourage finding the perfect dress? Now
how many shows focus on the groom and his groomsmen
getting a similar experience?
Groomsman Suit, founded by Jeanne Foley and Diana Ganz,
is all about making that a reality for a groom and his
men. The Chicago-based company specializes in suiting
guys for weddings on a global scale via its website.
have just been trained to deal with the options
they’re given and not complain,” said Foley, the
designing arm of the all-female TGS team. “As
bridesmaids or brides, there’s so many options, and
(the industry) caters to you, so you have this
experience. On the men’s side, it’s a hassle, and
they just sort of check it off their list, pay the money
because it’s for their friend, and they move on. So
for me, this is an eye-opening experience. There really
should be something better — affordability-wise,
quality-wise and something to keep and wear again.”
for 3-year-old TGS came to Foley after her wedding —
when she saw how much her siblings had to pay for tuxedo
rentals. Since then, the duo (best friends from
Kalamazoo, Mich.) have been selling suits in four colors
and a basic tuxedo, all in a variety of sizes, fit types
and lengths. For under $200, guys can afford to get a
light-custom, fitted suit for a fraction of the price of
a rental. Men can go to the TGS website, answer
questions like height, weight, fit preference and last
pants size purchased, and a recommendation is made.
order that size — and if it doesn’t fit, TGS offers
free, fast exchanges. There’s even a free trial option
when ordering online (swatches and a suit can be in a
customer’s home in five to seven business days before
he asks his guys to buy). The location at 1820 W.
Webster Ave. also allows for walk-ins and appointments.
Foley, both Lakeview residents, wanted the TGS
experience to be one of immediate gratification because
they said the idea of signing up for a rental and
getting it two weeks before the wedding can be
stressful, especially if the suit doesn’t fit very
well so close to the time of the wedding.
have two collections — the classic collection is only
available in one fabric — it’s lightweight,
breathable, a nice hand feel, drape, very durable,
travels well,” Foley said. “The premium collection
is a merino wool, still lightweight but definitely
warmer. The classic collection is under $200, and the
premium is under $300; the classic collection is
comparable to a $450 suit in a retail store, and the
premium is closer to an $800 suit.”
grown from a Kickstarter campaign that raised $12,000
and had Ganz and Foley filling orders from a
1,000-square-foot storage unit in Jamaica Queens in New
York City in 2016 to outfitting 1,400 weddings, 14,000
guys and yielding $2.5 million in revenue in 2018,
according to Ganz. “We’re growing really fast
because this is something that there’s obviously a
need for, and we’re giving men an experience that they
never had,” she said.
brilliant blue suit and lighter gray suit are two of the
company’s most popular items, Ganz said, but they’re
always thinking of broadening the customer experience.
Next on TGS’ agenda — launching a small collection
of their own shoes, promoting a collection of suits for
kids and the high school demographic (Dap Suits) and
creating a women’s line of suits.
think the thing that we do so well is make fewer options
and do a way better job with fit. We’ve taken a
completely different approach with all of these
mix-and-match options, and we are very agile in the
sense that we can make tweaks,” Foley said. “We see
guys come back to us and purchase another color after
they’re in a wedding with one of the suits because
they liked it so much and want to wear it to work.”