host, producer, radio personality and entrepreneur Ryan
Seacrest has added a clothing label to his ever-growing
empire, an exclusive-to-Macy’s assortment of men’s
tailored clothing and accessories aimed squarely at the
millennial male. It launched online in mid-August and at
150 brick-and-mortar stores earlier in September.
Ryan Seacrest Distinction, it’s not so much designed
by the hardest-working man in TV as it is inspired by
his on-screen wardrobe of sharply tailored three-piece
suits, spread-collar dress shirts and crisply folded
impeccably well-dressed and he does a lot of (wardrobe)
changes" said Richard Carroll, senior vice
president and creative director of Randa Accessories,
the company behind the neckwear, belts and furnishings
side of the line. "And if you close your eyes when
someone says ‘Ryan Seacrest,’ you instantly have a
mental picture of what he’s wearing."
the record, Seacrest is a longtime fan of Burberry, not
only wearing its suits and tuxedos extensively on the
air but also taking pains to give the British heritage
brand and its creative director Christopher Bailey
said Randa came up with the idea of hitching their
wardrobe wagon to Seacrest’s star about a year and a
half ago, after realizing the "American Idol"
host was, in Carroll’s words, a "validator and
he started wearing slim ties we noticed that slim ties
were doing well," Carroll said, "and we
noticed that people were noticing and identifying these
things while they were watching TV, while they were on
Twitter, on Facebook and things like that."
the same time, companies like Randa (including PVH,
which makes the Seacrest line’s dress shirts, and
Peerless, which makes the suits) have been trying to
find ways to tap into a lucrative emerging
demographic."From the sales perspective, it isn’t
just the older gentleman coming in and refreshing his
wardrobe and replacing key pieces," said Carroll,
"it’s the young millennial guy coming in and
looking for new ways to express himself."
Guion, vice president and men’s fashion director at
Macy’s, says a certain segment of that demographic
holds particular appeal. "Millennial can be
anywhere from 13 to 30," Guion said, "But we’re
talking about the college and post-college guy — as
well as the over-30 guy. He’s discovering tailored
clothing and dress furnishings very differently than we
discovered them. We know he’s changing his thought
process, and we want more of him as he matures with us
and stays with us."
entire collection will be merchandised together in one
place in Macy’s stores, all the better to showcase a
novel feature of the new collection — a color/number
matching system called "Style Made Smart" that
organizes jackets, trousers, shirts and ties into four
numbered color categories to aid the suit-wearer in
putting together an outfit.
also offer up additional pairing and styling tips. While
that may sound a lot like Garanimals for grown-ups, the
styling suggestions have their roots in the way Seacrest
and his longtime stylist Miles Siggins have arranged his
sorted," Siggins said of his client’s closet,
"shirts, ties and suit (are all organized) on one
hanger so you can just grab the hanger and go to the
always in a rush; we never have enough time to do a
fitting or to try something on," Seacrest said,
"So any system that make it seamless and quick and
lets you know that you’re probably not going to get it
wrong is a good system."
for his input into the look and feel of the clothes that
bear his name, Seacrest is quick to admit he’s not
steeped in the fashion world. "I often don’t use
the right words so I try to articulate what I’m
thinking by referring to architecture or other
inspiration," he said. "But I definitely have
a point of view and I know what I like and what fits me
well, so we started with that. And then (we) widened it
and broadened it out into an entire line."
the inspirations Seacrest cited for the launch
collection were the ’50s and ’60s, Frank Sinatra in
his Rat Pack days and Mid-Century Modern architecture.
result is serviceable, accessible assortment of 100%
wool suits and suit separates. Jackets, which nip in
slightly at the waist, are two-button with 2 ½ inch
wide lapels (notch or peak) and side vents. Trousers are
slim-fitting and flat-front, and dress shirts are spread
collar with a two-button notch cuff. Accent colors in
the fall and winter 2014 launch collection included
purple (edging a white pocket square) and dusky orange
(paired with navy blue in a bow tie).
suits for this initial season hew to the classics —
variations on solid blacks, blues, browns and grays as
well as a gray pinstripe and subtle blue window pane.
The range of dress shirts is only slightly more
adventurous (if you consider wearing a micro houndstooth
check or a tattersall an adventure). The real breakout
stars of the debut collection are the accessories and
furnishings, thanks to a deep bench of detail.
buckles are laser-etched with herringbone patterns, tie
clips are engraved with basket weave patterns and
polished rhodium cufflinks showcase a glint of
laser-engraved plaid pattern at the wrist. The neckwear
(which includes long ties and both pre-tied and untied
versions of the bowtie) are awash with color and pattern
in paisleys, plaids, pin dots, ginghams and stripes.
love attention to detail," Seacrest said during a
press preview. "I said to them (his partners), with
each component of this line, "tell me about the
depth of detail, — how far we can go and (still) keep
it accessible and affordable."
answer seems to be pretty far. Sold as separates, a
three-piece suit costs $630, and building a complete
look (including dress shirt, necktie, tie clip, belt and
pocket square) runs less than $865.
Seacrest appearing in a series of fall TV commercials
and print ads for the new label, hosting the recent
"Fashion Rocks" event in New York City and his
traditional "American Idol" duties, you
probably won’t be able to throw a TV remote between
now and the new year without crossing paths with threads
from the fledgling fashion mogul.