from the Arthur George by Robert Kardashian
Kardashian has taken his first toe-dip into the fashion
arena, following in the footsteps of celebrity siblings
Kim, Khloe and Kourtney, whoíve used their reality TV
fame ó and family name ó as a launch pad into myriad
endorsement deals, clothing collections and fragrance
instead of going big, the lowest-profile member of the
family (whose biggest gig to date outside of
"Keeping Up With the Kardashians" was a
memorable stint on Season 13 of "Dancing With the
Stars") has started small ó but loud ó with a
colorful collection of menís dress socks that debuted
at Neiman Marcus in time for the holiday season.
Arthur George by Robert Kardashian collection consists
of some 37 styles of brightly colored, boldly patterned
cotton-nylon-Spandex blend socks made in Italy. They are
festooned with camouflage, zebra patterns and graffiti,
emblazoned with polka dots, geometrics and assorted
stripes and adorned with a sea of symbols such as
horseshoes and briefcases.
the model of charity initiatives such as Toms Shoes and
Warby Parker eyeglasses, for each pair of $30 socks
sold, a pair of socks will be donated to the Hayward,
Calif.-based nonprofit Family Emergency Shelter
altogether, the line as a whole feels a bit loud for the
shirt-and-tie crowd, but a single pair peeking from the
ankle of a perfectly hemmed pair of dress pants dilutes
the effect to something closer to an appropriate dash of
just-gotta-be-me attitude. (And, letís be honest,
should we expect anything less from a member of Americaís
first family of focus-pulling?)
debut offerings seem to be resonating at the register.
Neiman Marcus declined to provide specific sales
figures, but a representative said the firm had been
"very pleased with the response to the line."
And plans are already afoot to expand in a spring
collection to additional retailers and a dedicated
e-commerce website, AGSocks.com, set to launch Feb. 1.
early January, the only non-alliteratively named
Kardashian decamped to a padded leather banquette at the
Bobís Big Boy in Burbank ó sans posse, PR handlers
or camera ó to talk socks, the family name and what heís
been up to lately.
baggy gym shorts, a T-shirt from streetwear brand the
Hundreds that shows inked forearms (much of it the
artwork of friend and tattoo artist Mr. Cartoon) and a
blue L.A. Dodgers baseball cap, the 25-year-old hardly
cuts the figure of a fledgling fashionista. Then he
the last few months, Iíve been doing all fashion all
the time," he says with a boyish enthusiasm.
"Swatches, swatches, swatches. Iíve been tweaking
the packaging on the socks, Iíve been tweaking the
length, Iíve been going over designs ó weíre
adding menís boxers and pajama bottoms next season, as
well as womenís tights and leggings."
are several reasons he started with menís socks. One
personally have a thing for socks ó theyíre
something Iíve always been fixated on, even when I was
playing sports or working out. If you look at pictures
of me at (Khloe and Lamar Odomís) wedding, youíll
see I was wearing colorful socks."
is simple business strategy.
arenít a lot of competitors in the sock
business," he said. "Youíve got Happy Feet
and youíve got Paul Smith, but to be honest, when it
comes to high-end dress socks, are there really that
third is a desire to earn his stripes. "This is
really just my way of getting my foot in the door,"
he says. "Iím building a brand and Iíll
eventually be doing other things. But I felt like I
needed to start out at the bottom ó literally."
why he named the line Arthur George. Arthur is his
middle name; George the middle name of his late father,
O.J. Simpson lawyer Robert Kardashian.
though my name is on the packaging too, that was my way
of distancing it ó just a little bit ó and taking
everybodyís attention away from that whole Kardashian
brand ó in a slight, subtle way."
quick to acknowledge the trade-offs of
very fortunate, and I understand the name recognition,
and Iím appreciative of that," he says.
"(And) Iíve been getting feedback about my womenís
line from my sisters. I was just talking to Khloe today,
and she was giving me some feedback about the leggings.
Theyíll say things like you need to worry about this
or that material, or something to remember for girls
with bigger butts."
he calls the familyís prominence "a double-edged
sword. People only know what they see on TV, so maybe
they assume negative stuff, or they think I didnít put
any work into it and just put my name on it."
says heís got lots of fashion-related irons in the
fire, though heís reluctant to share the details.
"There are some things Iím working on in the
fashion world where nobody will even know my name is
attached to it," he said. "Iíll be happy
with that. Theyíll fail or succeed on their own."