Bags, founded by Raleigh designer Jenny Ross
(pictured) makes handbags with a patented
removable acrylic monogram system that allows the
wearer to personalize their look and coordinate
with a rainbow of hues.
N.C. — Sometimes our best ideas appear at the weirdest
times. For Raleigh designer Jenny Ross, her a-ha moment
came in the wee hours of the night.
the time, she was running a monogramming business and
received an acrylic monogram necklace for Christmas. She
noticed her nieces receiving purses with similarly-sized
brand emblems on their exterior.
in January of 2012, I woke up my husband in the middle
of the night and said, ‘Why can’t the purse logo be
your monogram, or your brand?’ " she says.
year, she founded Grateful Bags (gratefulbags.com). The
company makes handbags with a patented removable acrylic
monogram system that allows the wearer to personalize
their look and coordinate with a rainbow of hues.
the Grateful concept is patented, there isn’t anything
else like it," Ross says. "Women love to
customize their own initials with different fonts and
colors. They personalize it and make it their own. And
it’s ageless – our customers are truly high
schoolers to grandmothers."
she doesn’t have a background in fashion, Ross designs
all the bags herself. She looks to fashion trends, and
gleans insight from a mentor in New York City, to inform
her design process.
of the company’s biggest hits has been the Izzy cross
body. The bag was designed to comply with NFL stadium
bag size restrictions — guidelines also being adopted
by a number of NCAA teams — and allows the wearer to
add their team colors for game day.
her company has grown, Ross has adopted a mission in
line with the business’ name. Grateful partners with
nonprofits such as Zoe, which assists orphans and
vulnerable children in African countries, helping them
overcome poverty and become self-reliant. For Ross, a
sense of gratitude begets a desire to be a blessing in
the lives of others.
verse Luke 12:48 has a lot of meaning for me, and for
Grateful," Ross says. "It is: ‘For those to
whom much is given, much will be required.’ Giving
back is our ongoing responsibility and commitment."