| Mary
Katrantzou is partnering with Current/Elliott on a
smorgasbord of popping prints and bold patterns.
Pictured, the Night Hawk Stiletto jeans. |
 |
LOS
ANGELES — Goldsign, the 8-year-old Los Angeles-based
denim label founded by jeans genius Adriano Goldschmied,
has teamed up with J. Crew to offer women’s denim
pieces that hit the retailer’s shelves Monday.
The
collection has its inspirational roots in a New
York-to-Los Angeles plane flight during which
Goldschmied was reading the book "Andre de Dienes:
Marilyn" and found himself captivated by a
photograph of the young Norma Jeane Baker.
"She
was honest, sincere, full of energy and motivated to
succeed," Goldschmied said. "(D)ressed in red,
white and blue (jeans), she was the epitome of the
American Dream of the 1950s."
The
resulting collaboration — featuring two blue jean
silhouettes and a skirt — reflects Goldschmied’s
fascination with the young women of Marilyn Monroe’s
Hollywood era and what he called their "naivete,
youth and ambition."
The
pieces, including a high-waisted, slim-fitting style
("Jeane"), a cuffed five-pocket jean
("Jenny") and a ‘50s-inspired pencil skirt
("Holly"), are set to be on the shelves of
select bricks-and-mortar J. Crew stores Monday and to
appear on jcrew.com starting Feb. 27. Retail prices will
range from $198 to $288.
Although
this is the first collaboration for the Goldsign label,
founded in February 2005, it’s just the latest in a
long line of partnerships, collaborations and creative
crossovers in Goldschmied’s nearly half-century in the
premium denim business. Over the decades, he has earned
the nickname "the godfather of denim," working
with an impressive roster of brands including Diesel,
Replay and Gap. (He helmed the latter’s 30th
anniversary "1969" denim collection in the
late ‘90s.)
In
2000, in partnership with Koos Manufacturing, he
launched the AG Adriano Goldschmied label — a brand
that continues to be a player in the premium denim
market more than a decade later. Goldschmied is no
longer affiliated with his namesake label, having exited
the partnership in 2004. And in 2007, he sold Goldsign
to Huntington Park, Calif.-based premium denim label
Citizens of Humanity, but he continues to serve as its
creative director.
Goldsign
for J. Crew is just one in a string of high-profile
denim collaborations on tap early this year. Christopher
Kane and J. Brand teamed for the Resort 2012 collection
currently in stores. For spring 2013, Peter Som and
Earnest Sewn have gotten together for a seven-piece,
floral-print collection; Mary Katrantzou is partnering
with Current/Elliott on a smorgasbord of popping prints
and bold patterns; and Levi’s is collaborating with
Liberty of London on denim enhanced with an exclusive
floral pattern.
And
with its new "Stylist Series," AG Adriano
Goldschmied is taking a slightly different approach to
creative cross-pollination by tapping stylists instead
of designers. The first 14-piece collection, created by
celebrity stylist Cher Coulter — whose client list
includes Nicole Richie, Rosie Huntington-Whiteley and
Kate Bosworth — was scheduled to debut Wednesday (Jan.
30).