defined brows on models backstage before the
Salinas runway show at New York Fashion Week in
to supermodels like Cara Delevingne, thick, bold
eyebrows have been one of beauty’s biggest breakout
trends in recent years, and it looks like they’re not
going away anytime soon.
New York Fashion Week in February, Proenza Schouler,
Altuzarra, Prabal Gurung and Derek Lam were a few of the
designers whose shows featured models with full, even
overgrown brows. Brands are capitalizing on this
infatuation by churning out new brow grooming pencils,
mousses, gels, serums and shaping kits that have
transformed brow makeup into a $100 million-plus
getting look-at-me brows isn’t easy to pull off. Here’s
a breakdown of DIY tips from makeup pros …
DO’S AND DON’TS
"Fuller brows feel younger and fresher. The biggest
mistake gals make is taking too much from the arch and
then, in an effort to make the arch bigger, go too far
in toward the front of the brow," says celebrity
makeup artist Brett Freedman.
Monroeville, Pa., native went from giving his Gateway
High School classmates "Madonna makeovers" in
the 1980s to being an in-demand makeup artist in Los
Angeles. He’s groomed the brows of such stars as
Brooke Shields, Taylor Swift, Britney Spears, Camilla
Belle and Reba McEntire. He also launched the Brett Brow
Collection of tweezers, eyebrow pencils and control gels
available through Sephora and BrettFreedman.com.
with the very obvious grabs … in between the eyes, the
low hairs on the underside of the brow and the fluttery
sprigs that go from end up to temple. The next stage is
the shaping. This is where you’ll take hairs out of
the brow bone and arch area."
Want to avoid a brow that’s too solid or heavy?
Backstage at the Alice + Olivia Fall 2016 presentation
at New York Fashion Week, makeup artist Sarah Lucero
kept brows feathery and clean with Stila Cosmetics.
"I brush upward with either the brush, pencil or
the pen," she says. "It’s more just boosting
behind the brows" and finishing with a clear brow
gel to set the look.
"When filling in the brows, the inner corner should
be natural and continue to get more defined in the
middle of the brow to the tail of the brow," says
former Steelers tight end Chris Kolodziejski.
his NFL career, he founded Chella Brow Bars and Chella
Skin Care, a product line that caters to brows, lashes
and eye enhancement. "If you have minimal hair or
no defined shape, stencils are a great tool if you are
unable to freehand the perfect brow."
‘BROWS ON FLEEK’?
trends are born, sometimes so are phrases to describe
them. "On fleek" has become synonymous with
sleek, full eyebrows. But how, and why?
phrase, which loosely translates as "on
point," appeared on UrbanDictionary.com more than a
decade ago, but it didn’t go viral until a user named
Peaches Monroee used it on the social media platform
Vine in 2014.
lot of people saw that video, and she said something
that sounded cool," says Lauren Collister, a
scholarly communications librarian at the University of
Pittsburgh, where she earned a doctorate degree in
also filled a void.
there’s some kind of cultural need," says Scott
Kiesling, a professor of linguistics at the University
of Pittsburgh. "Somebody has a reason to use it and
puts it out there."
was in the running for the American Dialect Society’s
word of the year. But then it started to get too
popular. The restaurant chain Denny’s even used it on
Twitter to describe its hash browns.
think Denny’s killed it," Ms. Collister says. But
the eyebrow trend it’s most closely associated with
still is going strong …