More than symbolic: Shopping pink supports breast cancer research

October 19, 2014

H&M will donate 25 percent of the purchase price of a selection of women's and home products, including this floral dress, to the American Cancer Society's Making Strides Against Breast Cancer initiative.

Shopping pink is fashionable during Breast Cancer Awareness Month in October, and when retailers and designers donate a substantial portion of product sales to the cause, your purchases become more than symbolic.

Last year the Breast Cancer Research Foundationís corporate partners, which include fashion and beauty companies such as Tory Burch and Estee Lauder, funneled more than $28 million to breast cancer research, funding nearly 100 grants across the nation.

The annual QVC Presents FFANY shoe sale has generated more than $47 million for various institutions, including this yearís beneficiaries, The Abramson Cancer Center of the University of Pennsylvania and the University of Michigan Comprehensive Cancer Centerís Breast Oncology Program.

H&M U.S. has donated nearly $1 million to the American Cancer Society since its partnership with the societyís Making Strides Against Breast Cancer initiative began in 2006.

For the greatest impact from our shopping dollars, we look for promotions that funnel a high percentage of product sales to the cause or that guarantee a minimum sum will be donated. All of the aforementioned are among our favorites for 2015. Hereís why:

Throughout October, H&M will contribute 25 percent of the purchase price of selected womenís and home products, including a mod floral minidress and a shaggy pink pillow to the American Cancer Society Making Strides Against Breast Cancer initiative, up to $70,000. Customers also can donate at the register. Sales of other special products contribute to the cause, including a skirt, top, throw blankets, towels and bed linens, from $2.99 to $129. Supporters also can join walks through Making Strides Against Breast Cancer, whose events across the nation raise more than $60 million for the American Cancer Society each year. See

If youíre never bought a single item through a home-shopping channel, QVCís FFANY Shoes on Sale might make you a convert. On Oct. 22, QVC, in partnership with the charitable foundation of the Fashion Footwear Association of New York (FFANY), will feature a sale of approximately 150 styles of shoes donated from more than 80 brands such as Vince Camuto, Nine West and Badgley Mischka. They will be sold at half the suggested retail price ó with a minimum of 80 percent of the proceeds benefiting various breast cancer research and education institutions.

Throughout October, QVC will feature a special online collection and will unveil the Shoe of the Day each weekday 6 to 8 a.m. Central time on the air.

We have our eyes on the Vince Camuto Parshell leather knee-high boots with studs marching up the back. But thereís a pair for every taste and lifestyle, from Danskoís Ruby leather Mary Jane wedges (sale priced at $85) to A2 by Aerosoles Slow Ride midcalf boots ($37.50). Be ready to pounce when the three-hour sale starts at 5 p.m. Central time. Afterward, shoes will be available while supplies last through, the QVC apps and by calling 800-345-1515.

The BCRF catalog is brimming with fashion, beauty, fitness and home items, but among our favorites are new additions from Tory Burch. This yearís limited edition accessories include a pale pink tote, print scarf and zip-pouch key fob. She is donating 20 percent of the purchase of each product (priced from $32 to $295) to the foundation, up to $35,000. All pieces are available in October at Tory Burch boutiques and online at

Also on the site will be Alex and Aniís Spiral Sun expandable wire bangle from the Charity by Design collection. Referencing the sunís nourishing warmth, the bangle with charm is $38, and 20 percent of the purchase price will go to the foundation, with a minimum donation of $25,000. Itís available now through December at Alex and Ani retail locations,

Preferring the subtle references to the signature pink, we appreciate Movadoís Bold for Breast Cancer Research watches with a pearly pink face, no ribbon. From each purchase ($450 to $795), $50 will be donated to the BCRF. Theyíre available throughout October at

Some brands and stores elect to donate a blanket sum to breast cancer nonprofits that isnít contingent on any customer purchase. Jo Malone London pledged $45,000 to the BCRF for 2015, and Tom Ford Beauty will donate $50,000 to the BCRF ó generosity thatís worthy of shopper loyalty.



Associated Press