|
ORLANDO, Fla. — He had
plastered his art all over New York City streets and
subway stations.
But then Dixie Rodriguez
found a new canvas for his "street art" that
police couldn't force him to wipe clean — his shoes.
Rodriguez was a
high-school senior when he first tagged his name on a
pair of white Converse Chuck Taylor high-tops. He said
he was tired of cleaning the shoes. Although the
graffiti on his Chucks weren't revolutionary, his
hand-painted designs helped kick start his business,
1Eleven Designs. "I was shocked. It turned into
something else," says Rodriguez, 32, who has been
designing shoes for more than a decade and now works out
of his Winter Haven, Fla., home.
He has yet to open a shop
in Polk County, but he has launched a Web site,
1elevendesigns.com. He has sold hundreds of shoes,
shirts, purses and hats throughout the U.S., Argentina,
Ecuador and Panama.
Japanese culture and
tattoo art have served as an inspiration for his thick,
black-outlined drawings. His samurai and dragon images
are similar to designer Ed Hardy's flip-flops and tank
tops. Rodriguez says his aren't mass-produced.
"I don't replicate.
It's your own piece — it's your own artwork," he
said.
A customer wanted an
Asian theme on her long pair of white Italian leather
boots. Rodriguez wrapped a geisha and green dragon
around the boots using permanent fabric paint.
He also makes purses
sparkle. After painting the Hindu deity Ganesha on a
handbag, he covered the elephant god's forehead with
rhinestones.
Rodriguez says his
inspiration comes from his customers, many of whom like
Japanese characters. He briefly interviews his customers
to get a glimpse of their personality, so he can make
each design different. It's like going to a tattoo shop,
Rodriguez says.
Mario Scifo, owner of
Haircut Natural, bought a pair of custom-made shoes for
his teenage daughter's birthday. The 14-year-old is a
Bob Marley fanatic. The late reggae artist became the
focal point of her shoes.
Rodriguez also created a
pair of shoes especially for Scifo, a former barber in
the U.S. Navy. He covered a white pair of size 9 Vans
with anchor, barber pole, Scifo's dog tag, a rope that
wraps around both shoes and skull with a Navy hat.
As with Rodriguez's first
design, Scifo and his daughter's one-of-a-kind shoes
have been a knockout.
Throughout the county,
Scifo says, "We get asked, 'Where . . . did you get
those shoes?'"
|