silver and gold metallic tattoos are worn by Nomi
Channapragada-Bui, owner of One Stop Beauty Supply
& Salon in Huntington Beach, Calif., who loves
the "active" wearable art which doesn't
jingle. It is easy to apply and can be scrubbed
COUNTY, Ca. — From across the room, they appear to be
gold and silver bracelets that fit snugly on a wrist or
necklaces that rest against the collarbone. But up
close, you realize you’re looking at optical
illusions: The jewelry is actually a stack of temporary
metallic tattoos, one of the biggest accessory trends of
designs include feathers, twisted ropes, Greek keys,
geometric shapes, Egyptian and Native American motifs
and words in cursive. They come in a small sheet and are
fairly easy to apply: Cut the design from the sheet,
peel the plastic cover, place carefully on the skin, dab
the sheet with a wet cloth, hold sheet in place from 30
seconds to a minute, remove sheet gently and voila,
instant skin jewelry.
of celebrities adorned with faux jewelry tattoos —
from Beyoncé to Sarah Jessica Parker to Vanessa Hudgens
— and the surge of new brands are pushing the trend
into mainstream America.
the most influential factor that makes women want to try
one is seeing the jewelry tattoo on someone.
of our customers — blonde, pretty, mid-30s — came in
wearing one," said Nomi Channapragada-Bui, owner of
One Stop Beauty Supply & Salon in Huntington Beach,
Ca. "It caught our eye instantly. Also, Pinterest
provided a wealth of images of people using the metallic
tattoos. … Social media has played a large role in the
sharing of this trend."
has been wearing tattoos on her wrist, arms, neck, back
and ankles everywhere she goes, and she began selling
the tattoos by the sheet at all three locations of her
shop recently. She gets stopped and asked about them a
and women alike are fascinated by the look of metallic
tattoos," she said. "They cause a commotion
and are great attention-getters," she said.
"Be ready to explain what it is because people are
very intrigued and confused about how it is worn and
stays on the skin and tend to ask questions like, ‘Where
did you get that?’ ‘Did you put that on yourself?’
‘How long does it stay on?’ and ‘Can I touch it?’"
origin of jewelry-inspired faux tattoos is not clear,
but in February 2010, Chanel offered limited-edition Les
Trompe L’Oeil de Chanel Temporary Skin Art designed by
former global creative director Peter Philips. They were
based on the fake tattoos of necklaces, chain bracelets
and chain garters that models wore on the runway during
the Paris spring collections preview in late 2009. The
group of 55 designs was priced at $75.
late 2010, Beyoncé’s company, House of Dereon, and
Temptu launched their collection of jewelry-inspired
black temporary tattoos for $16-$34.
both collections were predominantly in matte black and
definitely looked like body art rather than jewelry.
it’s Dior that truly gave the trend a big boost. In
2012, the French maison launched its Les Ors de Peau, a
decadent nine-piece collection designed by Dior’s
costume jewelry designer, Camille Miceli. The
limited-edition tattoos were made of 24-karat gold
micro-particles and cost $120.
current crop of faux jewelry tattoos is far more
affordable and usually priced from $5 to $10 per sheet
Tattoos, one of the earliest brands on the market, has
seven collections, ranging from $22 to $30. Each usually
has four sets of designs.
idea sparked while I was creating mood boards for
inspiration on some new furniture projects that I was
working on at the time," said Miranda Burnet,
founder and designer of Flash Tattoos. "I came
across an image of beautiful women applying intricate
patterns of 24K gold leaf on their bodies in a magazine.
… I wanted to put a fun spin on couture jewelry."
majority of the collections are named according to the
mood and style of the designs, Burnet said. "Others
are inspired by travel or inspirational people,"
she added. e
of the collections is a collaboration with jewelry
company Child of Wild; another was guest-designed by Los
Angeles-based fashion blogger Rebekah Steen.
Lulu deKwiatkowski, founder and creative director of
Lulu DK fabrics and wallcoverings, a tattoo line was a
natural extension of her lifestyle lines that include
bags, furnishings and T-shirts.
sister came home from Italy with a gold tattoo that she
had found overseas," said Natalie Costantino,
spokeswoman for Lulu DK. "Lulu jumped on the idea
and did her own version of bold fashionable designer
tattoos that double as jewelry. … Our Love Story and
La Femme collections are directly taken from her
brands have popped up, including Hot Jewels and Core.
tattoos appear to appeal to a wide age range. Some
women, especially those in their late teens and 20s,
wear the jewelry more like body art, while women older
than 40 are more likely to wear the tattoos as though
they were bracelets and necklaces, Channapragada-Bui
men are giving the skin jewelry a try, but usually for
events and concerts. "Surprisingly enough, we saw a
lot of guys wearing them at (the Austin City Limits
music festival) this year," Burnet said.
best thing about the jewelry tattoos, Channapragada-Bui
said, is that they last only four to six days and can be
removed with baby oil or olive oil and a cotton ball.
not a permanent commitment," she said.