Busch shows off one of her favorite plus-sized
tops in the winter collection of her new online
store, Murph Boutique
N.C. — There are three career to-dos on the bucket
list of celebrity NASCAR wife and fashion/lifestyle
blogger Samantha Busch, and she crosses a big one off
Thursday as she launches Murph Boutique, an online
clothing e-tailer with trendy styles, affordable prices
and a range of regular and plus size pieces.
other two items on her list? Making a workout video and
creating a shoe collection, she says.)
wife of NASCAR driver Kyle Busch and a celebrity in her
own right with 206,000 followers on Twitter, 84,000 on
Instagram and a healthy blog following, says she’s
been kicking around the idea of a boutique for years but
never before felt the time was right.
of her blog, samanthabusch.com, know about the couple’s
struggles with infertility (they now have a 20-month-old
son, Brexton), and their passion behind the charity they
started, the Kyle and Samantha Busch Bundle of Joy Fund,
for families dealing with infertility.
that her family’s on solid footing, she says, she
realized it was time to bring her love of clothes and
accessories to the masses.
finally feel like I’m at a point in my life where I’m
confident to take on such a big task. Before I was
scared. ‘What are people going to think? What if
people don’t like it? What are they going to say about
it?’" Busch said.
just think as you get older and mature, you realize it’s
not about what other people think, as long as you have
the support of family and friends," she said.
"You’ve got to give it a try."
the help of a professional buyer, she visited the Los
Angeles clothing market late last year to find her debut
collection, and Murph Boutique was born.
items hover in the $20s and $30s; the highest priced
items are statement jackets at $60. Most dresses fall
around $32; rompers are in the $30s. Jumpsuits and
rompers abound and there’s a line of athleisure and
workout wear, as well as jewelry, purses and bralettes.
She’s also got a small line of racing t-shirts with
cute sayings she designed herself.
don’t think you have to always go spend a ton of money
to look really good," she said Tuesday from her
office in the Kyle Busch Motorsports headquarters, where
Murph Boutique is anchored. "Our pieces are bold
and unique, but the quality of them is really
plenty of plus sizes (the store carries 1X-3X, in
addition to traditional small, medium and large) was a
was while meeting with fans during a racing trip with
Kyle last year to Watkins Glen, N.Y., she says, that she
realized the need for more on-trend plus-sized clothing
in the marketplace.
just have so many women that come tell me, ‘I don’t
feel good in this. I can’t find things I like,’
" Busch said. "I want to go out there and not
just find boring plus-sized stuff. I want to find really
unique stuff, really cool stuff. We pushed the
running the online shop out of her husband’s
77,000-square-foot Mooresville, N.C., racing complex.
Multi-tiered racks of clothing hang in a large room big
enough to fit a couple of her husband’s cars; a tall,
long table sits in the middle for shipping and packing.
says she’ll be packing boxes and shipping orders too,
alongside a Murph Boutique team that includes one
full-time employee as well as her mom and several
workers at her husband’s business who are pitching in,
named the shop after her late maternal grandmother (Elvina
was her given name; "Murph" was her lifelong
nickname), a fashionable woman who loved to take young
Samantha shopping and advised her on the importance of
always leaving the house with lipstick applied.
the chosen launch date, Jan. 26, was related to her
grandmother; it would have been Murph’s 91st birthday.
says she thinks her grandmother would be pleased with
how Murph Boutique is shaping up. Goosebumps ran down
her spine earlier this month while — on a Homegoods
run for photo-shoot props – she found a "Golden
Girls" coffee table book: a reminder of a show the
two both loved. (Betty White looks very much like her
grandmother, she says.)
as her grandmother was honest with her beauty advice,
Busch is hoping that women who buy from her will be
honest with their feedback.
already told people on social media: ‘Contact me,’"
she said. "Kyle and I are very open with our fan
base and on social media, we don’t hide anything. So I
think they’ll be comfortable to tell me what they