MD-- October 6, 2014--Vaughn Acord, an expert in
grooming for men, gives a class to stylists on
Oct. 6, 2014 at About Faces Salon's Canton studio
in Baltimore. Matthew Arsenault is the model who
is having his hair cut.
ó Weíre in the middle of No-Shave November and
Movember, annual events in which men grow facial hair
raise awareness of menís health issues and cancer, so
itís the perfect time to talk about male grooming
grooming is having a moment, according to Vaughn Acord,
a celebrity hair stylist who has worked with the likes
of quarterback Tom Brady, President Bill Clinton, stock
car racer Jeff Gordon and actors Al Pacino, Richard Gere,
Daniel Day-Lewis and Ashton Kutcher.
is more than a haircut," Acord said.
who recently spoke to stylists at an area salon, is the
son of a barber and uses such words as
"tailored" and "elevated level of
service" when speaking about the grooming
the end of the day, (a man) wants to feel good,"
on male grooming products is expected to rise to more
than $33 billion by 2015, according to research from
Global Industry Analysts. Although menís grooming
products have largely been limited in the past to
deodorants and shaving products, an effort has been made
to expand offerings to hair care, skin care, and bath
and shower products.
recently launched V76, a 23-piece set of grooming
products for men. The collection, which ranges in price
from $11 to $28, is American-made and petroleum- and
mineral oil-free. Acord is partial to the hydration mist
and shaving cream.
love how my face feels afterward," he said of the
mist. "It doesnít burn."
hails the following men for "getting it right"
with their approach to grooming: singer Tony Bennett,
actor George Clooney, designer Ralph Lauren,
singer-songwriter Bryan Ferry, designer Tomas Maier, and
guitarist and actor Gary Clark Jr.
are guys who look good on weekends as well as
weekdays," Acord said.
asked Acord about some of the biggest mistakes men make
when it comes to grooming.
sideburns is a "major pet peeve," according to
shave them completely off" to the top of the ear,
he said. "Your hair then looks like a cap."
said police officers are usually the worst offenders.
think they are being super-clean, but they are taking it
to the extreme," he said.
in a shower
in the shower is fine when it is only your face,"
Acord said. "Make sure not to try and shave your
neck and only go to the bottom of your ears if you do
not have a mirror. They start to get in there with a
razor and they ruin their necklines in the shower."
many cases, men incorrectly trim their beards, which
makes them appear to be heavier, according to Acord.
the shape of the jaw line," he said. "Think of
carving out your jawline a bit instead of a straight
line, or a bit of a dip, as it will create a double
chin. You can lose weight by trimming your face
usually apply hair products incorrectly, Acord said.
Instead of plopping a gob of product onto the top of
your hair, you should work the solution into your hands
simply rub it in their hair so that the product isnít
evenly distributed throughout the scalp," Acord
said. Instead, "always make sure product is broken
down in hands and work it throughout the scalp."
should start working from the back of the head.
in the back and scratch your head dispensing it into the
hair before ending up around your face," he said.
back and eyebrows are the three areas that usually have
unruly hair, according to Acord.
those things," he said.
has also gone so far as advising stylists to clean the
nose hair of customers during cuts.
be afraid to go in there with confidence and clean it
up," he told stylists during his recent talk.
them guide you," Acord said. "Itís a safe