ANGELES — Z Zegna, the decade-old younger and more
fashion-forward label from 103-year-old Italian luxury
brand Ermenegildo Zegna, has chosen Los Angeles as the
home of its first standalone store in North America,
1,600 square feet of brushed aluminum, lacquered wood
and polished gray stone in the Beverly Center that
opened its doors March 2.
brand’s creative director, Paul Surridge, a
38-year-old whose CV includes stints at Calvin Klein,
Burberry and Jil Sander, was in Los Angeles a few days
ago to mark the occasion and explain why the label chose
the City of Angels for its first U.S. store.
me L.A. is all about the lifestyle," Surridge said.
"We already have a very established wear-to-work
business, and this is part of expanding (the perception
of) Z Zegna into a complete wardrobe, so it makes sense
since Los Angeles is this really cool place that feels
very contemporary and fashion-forward. You’ve got the
(entertainment) industry, the stylists. If we can make
this work and make this hot, I think (further) retail
rollout will be easier."
are six other standalone Z Zegna boutiques — one in
Italy and five in China. In the U.S. the line has sold
through the company’s Ermenegildo Zegna boutiques and
at high-end department stores.
new space will showcase the full range of Z Zegna
offerings — including tailored clothing, sportswear,
small leather goods, footwear, accessories and
fragrances — in a way a multi-brand department store
the Z Zegna collection is offered at slightly more
wallet-friendly prices than at the flagship label, don’t
expect the Italian luxury to come cheap. A polo shirt
will run you $225, for example; a dress shirt $195. A
fashion-forward raincoat can clock in at $1,195, and a
navy blue, wool, two-button suit will run you $1,295 (by
comparison, a basic Ermenegildo Zegna suit starts at
store is stocked with Z Zegna’s spring-summer 2013
collection, the second under Surridge’s direction and
one that serves as a perfect introduction to the L.A.
environment. The offerings incorporate silhouettes
vaguely inspired by ‘60s-era leisure wear, a
lightweight feel and a warm-weather color palette of
white, khaki and a range of cool blue hues from dark
navy suits to knit sweaters in a shade of nearly neon
turquoise that feels like Southern California sunlight
filtered through a Hollywood Hills pool.
Zegna at the Beverly Center, 8500 Beverly Blvd., Los
Angeles, (310) 855-9619.