American Family Insurance is doubling its spending on advertising
and donations at the University of Wisconsin, Madison.
university officials, the insurance company announced Thursday
that it is pledging $4 million annually over the next 10 years.
State Journal reports (http://bit.ly/1hj2eah
) that most of the money — about $25 million — will go toward
sponsorships and Badger athletics. American Family will increase
its presence at venues such as Camp Randall Stadium.
The other $15
million will go toward academics.
chancellor Rebecca Blank says 10-year agreement will help further
university research, as well as boost academic and athletic
chief executive Jack Salzwedel says the company is giving its
partnership with the university more muscle.