of the music group U2 performs at the 2016 iHeartRadio Music
Festival - Day 1 held at T-Mobile Arena on Friday, Sept. 23,
2016, in Las Vegas.
Donald Trump's campaign is planning for what it says will amount
to $140 million worth of advertising from now until Election Day.
The total, if
executed, would include $100 million in television airtime and $40
million in digital ads, according to senior communications adviser
represents a new approach for the billionaire businessman, who has
repeatedly bragged in recent weeks about how much less he's spent
than Democratic rival Hillary Clinton and seemed to rely heavily
on free media coverage of his large rallies.
week, the Trump campaign has put only about $22 million into TV
and radio ads for the general election, according to Kantar
Media's political advertising tracker. Clinton has spent more than
five times as much on those kinds of ads, $124 million so far.
Trump's new ad
buy will include 13 states, from key battlegrounds such as
Florida, North Carolina, Ohio and Pennsylvania, to new targets of
Maine, New Mexico and Wisconsin, Miller said. About $40 million of
the ads will play on national TV, he said.
That averages to
about $16.7 million per week in TV ads; Miller said the first $15
million ad buy was made Friday, although media buyers and services
such as Kantar Media didn't immediately see evidence of that.
reservations going forward total about $11 million per week, but
her campaign can add to those buys at any time.
advertising plan costs more than his campaign has in the bank,
meaning he needs to dip into his own pockets or continue raising
As of Sept. 1,
the campaign had about $50 million in cash, though in a news
release earlier this month, the campaign said it had $97 million
in cash when including his joint accounts with Republican Party
continued to experience strong fundraising online this month,
campaign aides said.
upcoming national television ads would focus on Trump's key
campaign themes, such as the economy and law and order.
The local ads,
however, are expected to focus on ways Trump's policies might
benefit local communities and families, Miller said.
set to visit Waukesha
Republican presidential hopeful Donald Trump is set to visit
campaign said Friday he will appear at an arena in Waukesha on
Wednesday evening. Waukesha, a Milwaukee suburb, is perhaps the
most conservative area of the state.
Wisconsin to rival Ted Cruz in the state's April primary. He
last visited the state on Aug. 16.
Democrat Hillary Clinton, hasn't campaigned in Wisconsin since
the April primary, which she lost to Bernie Sanders.