ASHWAUBENON— Early interest in
the Green Bay Packers' proposal for an entertainment, retail and
residential district around Lambeau Field has the franchise
already thinking of expanding its plans.
The Packers recently announced
plans to develop the Titletown District on 34 acres around the
stadium, including 30 to 50 townhouses overlooking a public plaza.
Strong interest in the development could mean expanding it to as
many as 70 townhouses, said Packers vice president and general
counsel Ed Policy.
The Packers' plan includes Lodge
Kohler, a four-star hotel and spa, Hinterland Brewery and a Bellin
Health sports medicine clinic west of Lambeau Field. Policy said
there has also been a lot of interest in 180,000 square feet of
commercial space on the north side of the district.
"We have talked to a lot of
prospective tenants. The reaction ... has been tremendous,"
Initial investment in the project,
including land acquisition and infrastructure improvements by the
Packers, is estimated at $120 million to $130 million.
Packers CEO Mark Murphy wants a
specialty grocery store within walking distance of the townhouses,
Press-Gazette Media (http://gbpg.net/1Ob0gr0
) reported. Policy said it's one of a number of concepts being
discussed, and that it would not be a standard 70,000-square-foot
The Packers filed project documents
with the Village of Ashwaubenon this week. After the village
approves its plans, which could be about 90 days, site preparation
can begin. The three anchor developments and the public plaza
could be ready by the beginning of the 2017 NFL season.