your weight. Think bigger.
announced recently that it’s rebranding to make those W’s
stand instead for Wellness that Works. In a statement from the
company, now known as WW, President Mindy Grossman said it
wants to build on its reputation as a weight-management
what your goal is — to lose weight, eat healthier, move
more, develop a positive mindset or all of the above — we
will deliver science-based solutions,” she said.
an investor in the company who has appeared in commercials
promoting it, added that she believes the new impact could go
“far beyond a number on the scale.”
But does it
really matter that the company is switching its focus, at
least within its promotional materials, from the scale to
Memorial Hospital dietitian Bethany Doerfler said she finds
the switch encouraging. It will model the conversations she
has with her patients — which are about not simply avoiding
one food or focusing on one thing, but instead focusing on
their overall health beyond weight.
it’s fabulous,” she said. “I personally like my patients
to think about their whole mind-body connection when they’re
making a lifestyle change, not just what they’re eating, but
their sleep, their stress levels, their exercise regimen.”
name to focus away from weight sways a person’s focus away
from simply dieting.
can’t do everything perfectly all at once, but I do think we
need to get away from this idea of dieting at any cost,” she
When she sees
patients, she asks things like: How much stress are you under?
How much sleep are you getting? Not every question needs to be
about how many cheeseburgers a person ate.
just looking at what people are eating. We’re looking at how
they’re eating, and how you eat also means you have to
consider psychological wellness, exercise and sleep.”
also encouraged by the company’s move toward rewarding
behaviors other than food — for example, the new
WellnessWins program rewards members for tracking meals or
activities; they can also now get points for exercise. And the
rebranding encourages use of meditation apps like Headspace, a
journey that begins by thinking about health holistically can
create changes that last longer than something anchored around
a food pattern, Doerfler added.
weight change requires a lifestyle change,” she said. “And
it’s difficult to create a lifestyle change if you’re only
focused on one element, which is calories in or calories out
or weight loss at any cost.”