appliances have moved from the mixer to the fridge and beyond
— and the color you choose can do a lot to your psyche.
brands like KitchenAid introduced colorful appliances to their
standard line of black, white or stainless steel mixers and
blenders, this branding started as a form of artwork rather
been increasingly designed to stay on the counter as
art," said Wes Hutchinson, professor of marketing and
faculty director with The Wharton School at the University of
Pennsylvania. "Therefore, in addition to functionality,
it becomes a design element when people are redesigning their
kitchen, and it’s also a branding tool of sorts."
demand has been growing for well-designed kitchens, and the
underlying trend is that kitchens have been a bigger design
investment than they have been historically, Hutchinson said.
where color comes into play.
is consumer demand for well-designed, good-looking kitchen
appliances, and it helps manufacturers brand their whole
appliance family," Hutchinson said. "Once you have
one colorful appliance, the likelihood that you’ll have
another will go up."
of stove, microwave and dishwashers is the strongest — and
most people want those to go together when they design a new
become bundled purchases, and sometimes these bundles stretch
over to the fridge as well," he said.
appliances are being introduced as part of marketing campaigns
rather than as tools to help your psyche, explained Sally
Augustin, principal with Design with Science and fellow with
the American Psychological Association. But that doesn’t
mean the colors won’t influence your mood, she said.
they are very saturated, such as fire engine red, those colors
increase energy levels, and when they are less saturated but
very bright, such as sage green, they’re calming,"
Augustin said. "People with more extroverted
personalities prefer to be in more energizing environments,
and that would motivate them to choose the highly saturated
— for example, candy apple or fire engine red — mixers.
Some people will choose them just because they like to change
up the looks of spaces in their homes, or simply to be
different from others."
Mora, a line cook in Vermont, has a deep red coffee maker that
stands out in her home of floor-to-ceiling pine.
red makes me feel like I still have a sense of humor in my
world," Mora said. "When I’m half-asleep, hating
the world and heading to my kitchen to make a cup of coffee,
just the sight of my little red machine makes me giggle even
just a little bit. That alone is worth it."
after Susan Wholley, a community outreach liaison in
Connecticut, went through a bad divorce and decided to
"reclaim my home," she set about making little
changes — and spray-painted her rusty white refrigerator
is a calming blue, and just goes beautifully with my
kitchen," Wholley said. "It shows my unique sense of
style and a touch of whimsy. Most importantly, it defines my
choosing an appliance color, Augustin said that first and
foremost, customers need to decide how that color will make
think that people should design kitchens for themselves that
make them feel comfortable and that support them in their
desired activities there," she said.
example, Augustin said, an all-white kitchen is generally
stark and uninviting, while light colors on the walls will
make the space seem larger — as opposed to darker colors,
which will make the space cozier.
it was believed that blue caused you to eat less, but this was
later proved not to be so true across the board.
colors enhance appetite, but it’s an evolving field, and in
the end, it will matter what you’re eating," Augustin
said. "You don’t change the colors of your kitchen
depending on whether you’re having ice cream or salmon —
and instead you can put it on a different-colored plate."
choose your colored appliance based on the color you love, and
have fun with it.