The Frame TV .
are the design worldís version of a Rorschach test. To
take it, just ask yourself this question: Does a
television hung above a fireplace mantel make you want
to settle in with a bowl of popcorn Ö or scream?
you fall in with the primal screamers, you might be a
woman (designers find that men tend to focus on TVs and
electronics in the home, while women focus on how to
hide them) or a design nerd, or you might just be
someone who isnít attuned to the nuances of "The
Great British Baking Show." The reasonís not
important. What is important is making sure youíre not
looking at a shiny black box in the middle of your
living room that makes you want to scream.
one form of relief comes from Samsung, the people who
are responsible for a lot of the giant black boxes
hanging on living room walls. Earlier this year, the
company announced The Frame, a television designed
specifically to not look like a television. Instead, it
masquerades as framed artwork.
released in the U.S., The Frame has a charcoal black
edge that looks like a sleek, modern frame for artwork.
(Frames in walnut, "beige wood" or white are
sold separately.) And it comes with an "art
mode" that allows you to program artwork or photos
(choose from a free offering of 100 pieces, ranging from
nature photos to modern drawings, or purchase additional
options, or use your own image) to remain on the screen
when youíre not watching TV.
can even choose a matte color and layout to give your
artwork that custom framing look. Sure, itís expensive
(about $2,000 for the 55-inch model, www.samsung.com)
but itís all in the name of fooling the eye, and
soothing that savage design beast ó while not giving
up "Game of Thrones."