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Brenda
Knehans of Shawnee, Missouri, checks out the
latest in a six-burner, 36-inch Bertazzoni range
at Nebraska Furniture Mart. The commercial-style
home appliance retails for $4,699, though a more
standard size from the line can be found for
around $2,000.
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When you're choosing a range for your
dream kitchen, bigger — and more expensive — isn't
always better.
If you've watched a renovation show on
HGTV or flipped through design magazines at your local
home improvement mega-mart over the past few years,
you've seen endless reiterations of the same look. Dark
granite countertops, clean lines of cabinetry and the
ubiquitous six-burner "professional-style" gas
range are all the rage. The heavy grates, chunky
front-mounted knobs and stark stainless steel range
exteriors evoke the no-nonsense, high-volume bustle of a
restaurant kitchen.
Or at least that's the romance. In
reality, the luxury appliances in retail showrooms are
modeled on the looks of their siblings in commercial
kitchens, but they have been modified for home use. Most
offer insulated ovens, electronic controls and devices
such as timers that are not found in the original
models.
These additions push the price up
considerably, with 36-inch home models from
manufacturers such as Viking, Wolf and Dacor starting
around $6,000 or more. Ranges with double full-size
ovens and up to eight burners reach into five figures.
According to some experts, these
luxury appliances are far from a necessity. And in many
cases, they're overkill.
"We've tested a lot of those
ranges," said Celia Kuperszmid Lehrman, deputy home
editor at Consumer Reports. "They really haven't
performed better than ranges that cost a fraction of the
price. We're testing for boiling, simmer, broiling,
baking — the things people really use these ranges
for. We haven't really found they are worth the extra
money just for their cooking prowess."
Steve Swayne, regional technology
leader for North America cooking for Whirlpool Corp.,
said shoppers tend to fall into two camps. "You
have the people who want the look, that heavy feel and
higher output burners available on a pro-style range.
"And you have the general
population, the home enthusiasts who like cooking and
don't need something big and massive to feed their
family. It's not a showpiece."
Swayne points out actual commercial
models, with their high-output burners, are designed for
a different style of cooking.
"The pro-style equipment takes
after what they put in restaurants," he said.
"Restaurant ranges are meant for attended cooking.
The sous chef sits there, where his whole purpose is to
watch after the four saute pans he has going.
"The home cook has something in
the oven, the phone may be ringing, and there may be
children running around. ... The home enthusiast relies
more on, 'Hey, there's a really low setting and I can
leave it alone for a while.'"
Katie Rager, marketing manager for
Nebraska Furniture Mart, also recognizes home cooks
often have different requirements.
"We have an actual department in
our store for luxury appliances, so if customers come in
with that request, we ask what it is you want to get out
of your kitchen in looks and functionally? What are you
going to be cooking? Are you a baker? How often are you
going to use it?"
"The huge stainless range was
definitely a big trend," said Michael Robinson,
director of communication at Factory Direct Appliance.
"In years past, we dealt strictly with home
building and getting new appliances to furnish them. Now
our business is more remodels, and when you go to a
36-inch range, it's not a small step up — it's a big
step up. Now it's about dollar value, and money just
isn't there the way it was before the recession."
He says his company is selling more
ranges that fit the standard 30-inch hole that has
dominated the market for decades. "Stainless is
still the most popular color out there," he said,
noting new products such as the GE Cafe line are copying
the professional look on a smaller scale.
"A lot of people wanted the big
ones strictly for show," he said. "A lot of
home cooks don't use a 48- or 36-inch range when they
can get by with a 30-inch range just fine. That high end
has shriveled up quite a bit."
Some kitchen-design professionals
think stainless appliances are already looking a bit
passe. "You want to avoid things that will be dated
in your remodeling, so you don't want a range that
screams 'recession casualty,'" Kuperszmid Lehrman
said. "Those pro-style ranges can be the Hummers of
the kitchen."
"If you're talking progressive
design, the all-stainless look is already gone,"
said Geri Higgins, president of Portfolio Kitchen &
Home.
She said her company tries to assess a
client's needs instead of copying a look directly from a
movie or magazine. "We have many clients from all
different perspectives and price points who would like
the ambience of working on a professional range."
There are many ways to cater to home
cooks' needs, she said. To save money, for example,
there are professional cooktops without the ovens
underneath. "There is a product from Italy called
Bertazzoni that functions fabulously, and the price
point is in the $2,000 range. It's important to do your
homework and see the range of products out there to get
the most bang for the buck."
Chefs who spend their days in front of
30,000 -Btu burners and commercial ventilation systems
often approach home cooking entirely differently from
their work.
Michael Foust, executive chef and
owner of the Farmhouse in the River Market in Kansas
City, cooks on a restaurant range in his home. The
20-year-old model from a used restaurant supply company
"doesn't have any gadgets or gizmos," he said.
His parents sometimes cook on his
range, but they can't always get the desired results
from its heavy firepower. "I like such high heats,
and I use thicker pans, but that equipment isn't really
out there for the home cook, so you wouldn't really need
something like that," he said.
High-output burners demand much more
powerful exhaust hoods than what is found in
conventional residential construction. Some of the
stronger models can even pose a ventilation hazard,
possibly causing dangerous backflow from your furnace or
fireplace in tightly sealed homes. Experts recommend
consulting a qualified heating, ventilating and
air-conditioning professional before installing a
high-powered range hood.
Foust thinks homeowners should see
their appliances as tools to be used, not the visual
centerpiece of the kitchen. "If you're pulling
apart 800 parts to clean afterward, you aren't having
fun cooking. Stay away from stainless; stay away from
white. Go with darker colors that don't show the wear
and tear."
But stainless is still hot among many
consumers. At Nebraska Furniture Mart, Rager said, her
customers often consider how an appliance's appearance
will fit in with the rest of their homes.
"Stainless came on very strong,
and it's still very steady," she said. "In the
past few years, the kitchen is becoming more and more
the place to be with any social gatherings. Look at it
when you have a party. That's where the majority of
people hang out. Not only does (an appliance) have that
functionality, but it has to have a beautiful
look."
Appearance was on the mind of Sharon
Riley of Kansas City as she shopped recently for a new
cooktop at Nebraska Furniture Mart. "I know I never
can go top of the line," she said. "I'm
retired. But I want to get the most for my money, like
everyone else. ... And looks have to be part of it.
"If something were to happen and
I have to get out of the house, or the kids have to sell
it, I know stainless sells — it's just that
simple."
———
CHOOSING WISELY
—Prioritize your needs. "I
would like to have five burners, or a burner in the
middle that would turn into a griddle or a grill,"
shopper Sharon Riley said. "And gas — definitely
gas."
—Spend smartly. You can get more now
in the average range, said Celia Kuperszmid Lehrman of
Consumer Reports. "In a 30-inch, you can get five
burners instead of four. ... It's really a matter of
finding the features you're going to use."
—Stainless might look cool, but it
can be difficult to keep clean. "If you're a person
who doesn't mind a smudge or two but wants a very good
showpiece and are willing to clean it up, then I think
stainless is great," said Steve Swayne of Whirlpool
Corp. "If you have six kids and want a great look
and don't have the time to keep your kitchen clean, you
might want to look at something different."
—Remember one size doesn't fit all.
Many kitchens can't accommodate larger, commercial-style
appliances without major alterations to existing
cabinetry, countertops, exhaust, electrical and gas
services. Some may even require extra bracing to floor
joists.
—Consider new technology. Consumer
Reports is impressed with the new generation of
induction cooktops, which work by magnetically heating
the cooking vessel, not the element itself. They boil
water very quickly and hold temperatures precisely.
However, they don't work with all cookware and may
demand upgraded electrical service.
—Katie Rager of Nebraska Furniture
Mart also suggests investigating some of the new
steaming ovens or gas-on-glass products.