all seen the way homebuying has changed over the years.
Today’s savvy buyers are doing more research ahead of
time than ever before, and they walk into a real estate
or sales office educated about their choices.
media — especially Facebook, Pinterest, Foursquare,
Twitter and YouTube — has become increasingly
important in the homebuying process.
you’re looking for a home across town or across the
country, Facebook connections can usually lead you to
someone in the area where you’re thinking of moving.
You’ll soon be connected to more people in that area
and can learn about a place from those who live there.
Community-related pages can also provide information on
a specific area.
studies have shown that even the decision to buy a house
is influenced by social media. Because home values are
often a point of discussion on social media, those
connected to people whose property has increased in
value are more likely to buy a home than those with
online friends who own homes with fluctuating values.
you’re ready to take the homebuying plunge, it’s
easier than ever to do research to find the right
builder. Every month, 700 billion minutes are spent on
Facebook alone — 700 BILLION! With the ever-increasing
presence of social media, you can be sure that smart
builders have taken notice, and they want to contribute
to the conversations taking place.
are a few hints to help you engage with builders of
interest before a site visit, so you can gain knowledge
of their culture, their products and experience before
you ever get in your car:
Be sure to follow your favorite builders to get their
latest posts and information.
Feel free to engage with a builder on a post or page.
Check out the YouTube videos available from a builder.
It often gives you a virtual visit and offers
information on the nearby neighborhood shops,
restaurants, schools and more. To get a perspective on a
home’s location, check out Google maps or Google
Read the content a builder will blog or post. It gives
insight into what kind of company it is, and areas of
passion and expertise.
Check out the location-specific posts — ones about the
communities you are considering. These will help you
stay informed on your favorite neighborhoods. If there’s
an opening coming up or a sales release, it’s a pretty
good bet that it will be posted there first.
only drawback is that everyone interested in similar
homes also has access to the same information. With
homes in short supply, it’s imperative to make quick
decisions when a home becomes available. Getting
preapproved credit is essential when it comes to making
good news is that with so much information at everyone’s
fingertips, consumers are much more informed and can
search a wide variety of home options in a short period
engaged and active on the social media sites you already
use will give you knowledge about builders and what’s
happening at your targeted communities. Be informed, use
the wealth of information available and feel confident
about your homebuying decisions.