It wasn’t ‘Easy,’ but J.C. Penney and Lionel Richie have created a home collection

McClatchy-Tribune Information Services

        

Lionel Richie has an exclusive home collection with JCPenney.

Grammy winner Lionel Richie has another talent acquired on the road. The singer-songwriter’s demanding international travels have led him to some of the world’s finest hotels.

Now he wants to bring some of that fabric and design aesthetic to the J.C. Penney shopper.

Plano-based Penney said that Richie has designed a home collection that includes comforters, quilts, sheets, decorative pillows and bath towels that coordinate with Penney’s existing J.C. Penney Home brand. Sample prices are $129.99 for a comforter and $39.99 for a pair of decorative pillows.

"Because so much of my career has been spent on the road, home is truly a retreat for me. It’s a place where I can relax and spend time with my family and friends," said Richie. "I am passionate about bringing my experiences at some of the world’s finest hotels into the fabric and design of my curated home collection so that J.C. Penney customers can make their home a tranquil, luxurious escape, without spending a fortune."

Many of Penney’s customers are already Richie fans, said Katheryn Burchett, senior vice president of merchandising. By expanding soft home assortment and working with new brand partners, Penney is hoping to attract new shoppers, she said.

One thing’s for sure, if this bedding gets commercials, there’s no shortage of puns with memorable songs, the best being "All Night Long." If it’s no-iron, it’s "Easy." Then it’s safe to say that Richie is a "Penny Lover."

Richie has sold over 100 million albums worldwide, winning an Oscar, Golden Globe and four Grammy Awards over the course of his career. Richie is also a judge this season on the singing competition television series "American Idol" on ABC.

Penney has embraced the celebrity idea in recent years.

In 2015, Penney teamed up with NFL and TV star Michael Strahan for men’s tailored clothing and expanded the relationship since then to big and tall and athleisure categories.

Last Christmas, Penney sold a limited-edition collection from Tracee Ellis Ross, star of ABC’s Blackish.

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