Richie has an exclusive home collection with
winner Lionel Richie has another talent acquired on the
road. The singer-songwriter’s demanding international
travels have led him to some of the world’s finest
he wants to bring some of that fabric and design
aesthetic to the J.C. Penney shopper.
Penney said that Richie has designed a home collection
that includes comforters, quilts, sheets, decorative
pillows and bath towels that coordinate with Penney’s
existing J.C. Penney Home brand. Sample prices are
$129.99 for a comforter and $39.99 for a pair of
so much of my career has been spent on the road, home is
truly a retreat for me. It’s a place where I can relax
and spend time with my family and friends," said
Richie. "I am passionate about bringing my
experiences at some of the world’s finest hotels into
the fabric and design of my curated home collection so
that J.C. Penney customers can make their home a
tranquil, luxurious escape, without spending a
of Penney’s customers are already Richie fans, said
Katheryn Burchett, senior vice president of
merchandising. By expanding soft home assortment and
working with new brand partners, Penney is hoping to
attract new shoppers, she said.
thing’s for sure, if this bedding gets commercials,
there’s no shortage of puns with memorable songs, the
best being "All Night Long." If it’s
no-iron, it’s "Easy." Then it’s safe to
say that Richie is a "Penny Lover."
has sold over 100 million albums worldwide, winning an
Oscar, Golden Globe and four Grammy Awards over the
course of his career. Richie is also a judge this season
on the singing competition television series
"American Idol" on ABC.
has embraced the celebrity idea in recent years.
2015, Penney teamed up with NFL and TV star Michael
Strahan for men’s tailored clothing and expanded the
relationship since then to big and tall and athleisure
Christmas, Penney sold a limited-edition collection from
Tracee Ellis Ross, star of ABC’s Blackish.