I made water softeners for a living, I’d sure as
shooting be interested in consumer attitudes about hard
a rhetorical question. No replies are necessary.
should come as no surprise, then, that Morton Salt,
which makes water-softening products, found in a survey
that 85 percent of American homes have hard water,
though many homeowners might not know it, and even more
don’t know how to fix it.
than 90 percent of 500 Americans surveyed deal with soap
scum or water stains caused by hard water, Morton said.
water limits soap’s ability to lather, leaving a filmy
residue of scum that can irritate skin.
of this, those who suffer from skin conditions such as
eczema seem to have the most problems with hard water.
addition to skin, hard water is tough on just about
everything in a household — from pipes, to appliances,
to clothes, and ultimately a homeowner’s budget.
the water touches will be affected.
Salt’s survey found that one-third of hard-water users
at least sometimes needed to replace appliances or
fixtures because of the buildup created by their water.
many Americans know that hard water can take a toll on
them and their homes, only one in five has taken action
by having and using a water-softening system, according
to the survey.
hard-water sufferers cite the high cost of a softening
system as the top reason for not purchasing one for
their homes, followed by the perception that such
systems are too difficult to maintain.
survey found that 66 percent of respondents said they
were embarrassed at least once when houseguests saw the
effects of hard water in their homes.
know this sounds like a topic ripe for discussion at the
next presidential candidates’ debate, but, my fellow
Americans, if you are worried about hard water and fear
that you may have it, Morton Salt is offering homeowners
free test strips.
can make the request online at mortonsalt.com. On the
company’s home page, click on the water-drop icon.