As winter drags on with its
snow and gray skies, it's a season for comfort food and comfort TV.
One of the most comforting
shows around is HGTV's "House Hunters," the viewing
equivalent of macaroni and cheese — pleasing, hearty, dependable.
Given the housing market
slump, you might think that a program themed to buying and selling
houses would be a bummer or, at least, feel out of touch. A concept
like "House Stayers," where renters and homeowners sit tight
with what they've got and hope for better days, sounds more
appropriate.
But "House
Hunters," which has been on the air since 2000, continues to be
relevant and entertaining. It's an invitation, as HGTV senior vice
president of programming Freddy James puts it, to tag along on a big
life event where the stakes are high.
The format is simple:
Prospective home buyers working with a real estate agent are sent out
to look at three houses that are fairly close to their wish list and
budget range. At the end of each episode, viewers find out which one
they chose and, on a brief return visit to glimpse the decorating
changes and renovations they've made.
"House Hunters" and
the spinoff "House Hunters International," which launched in
2005, consistently have been among the top five rated programs on the
network and are often HGTV's top one and two shows in the key
demographic of adults 25 to 54, according to James.
"It's by far our most
recognized and watched franchise," he says.
Typically, casting for the
show starts with real estate agents, because they can suggest clients
who are far enough along in the process to make for a good storyline.
The locations hopscotch across the country (about 20 episodes have
been filmed in Michigan), but the essentials never vary. Three houses
are always shown, although more than that sometimes are filmed. The
buyers always say what they like and don't like. There's always the
same "ding-dong" doorbell sound effect.
So why does watching the same
format over and over again continue to be fresh and amusing? Part of
it is the inherent human fascination with peeking inside another
person's home. "I hate to use that word, but it is
voyeurism," says James. "You have a legitimate opportunity
to see how other people live. ... If you go to an open house or you
see one on TV, which is sort of what this show does, you get to play a
little game with yourself and think about, 'I wonder ... what they do
for a living, I wonder how many kids they have.' And this show allows
you to do that."
And with "House Hunters
International," there's the fun of finding out what other
countries consider the norm in everything from room size — try
telling an American that anything but a walk-in closet is spacious
enough — to "the differences with the bathroom, whether or not
they have a bidet, which is more common in some countries than
others," says James.
There's also a certain
similarity between "House Hunters" and a game show. Avid
fans pride themselves on being able to guess whether the buyers will
choose — to borrow from "Let's Make A Deal" — door no.
1, door no. 2 or door no. 3. "Like any real estate journey, it's
hard to find every single thing you want in one home. So you're trying
to get inside their heads and see if you can figure out what they're
going to be willing to compromise on," says James.
The current housing market is
reflected in some aspects of the show. Homes that used to sell for
more than the asking price might now sell for less. "I think
there've even been a couple of episodes where the homeowners — I
don't know if these have aired yet or not — ended up not getting a
house," says James.
But it's still all about
buying the dream home — and avoiding the nightmares. If you're
really invested in the show, you may take the horror-film approach to
watching "House Hunters." That's when viewers see buyers
walk into houses with potential renovation headaches and want to yell
at them, "Get out of there! Run as fast as you can!"
James can understand that.
"You're putting yourself in their shoes. The homeowner that you
see on TV may say, 'We could live with this particular challenge.' And
you're thinking ... 'You're not really going to be able to live with
that, because I have lived with it and it's not as easy as you
think.'"
Talking to your television is
perfectly acceptable during "House Hunters" and "House
Hunters International." So is appreciating your own abode a
little more afterward. After seeing the prices in Paris and the beige-tastic
decor in most American condos, there is no place like home.