Tapping
into a new tradition
Re-imaged West Bend Lithia served
By
KYLE ZWIEG - GM Today Staff
May 9, 2008
Brewmaster
Chris George checks out his creation -
an updated version of
West Bend Lithia, during
a ribbon-cutting celebration at West Bend Mutual Insurance
Co. Thursday.
WEST BEND - The city got a taste of not
one, but two major attractions carrying the "West Bend"
banner on Thursday afternoon.
A re-imagined – and slightly
controversial – West Bend Lithia Beer took center stage as West
Bend Mutual Insurance Co. welcomed visitors Thursday to
ribbon-cutting celebration at its hugely expanded corporate
headquarters, 1900 S. 18th Ave.
