rendering of the five-story 180,000 square-foot Fowler
Lake Village proposed for construction near Oconomowoc’s
Fowler Lake. If approved, the build would start as early
OCONOMOWOC — Fowler Lake
Village LLC has proposed a colossal $35
million condominium, store and restaurant
development of the same name that it hopes
to begin developing in downtown Oconomowoc
as early as July, the group announced
180,000-square-foot mixed-use condominium
development would be built in the vacant
land just east of Oconomowoc City Hall at
the corner of St. Paul Street and East
Pleasant Avenue and would feature 50
customizable condominiums, nine live/work
storefronts and two restaurant spaces.
units have a preliminary starting price of
about $299,900. Most of the condominium
units would likely be priced between
$300,000 and $600,000. A planned nine
penthouses with wrap-around balconies would
likely start at $800,000.
“The Fowler Lake Village team
has been working together with the mayor
(David Nold), city staff and city planners,
to make sure we bring the best, high quality
project forward that is in line with the
city’s master plan goals, and will
contribute to a great future for the city of
Oconomowoc,” Jeff Seymour of Fowler Lake
Village told The Freeman.
As many as nine live and
work storefront condominiums could be built in the
proposed Fowler Lake Village.
Fowler Lake Village LLC wants to build a $35 million
condominium and business development in downtown
Oconomowoc near City Hall (right) and St. Paul’s
Lutheran Church (left).
downtown taking shape
Fowler Lake Village LLC said
in a press statement that the project would
help to build downtown Oconomowoc’s identify
as a “cultural center” and would help
attract entrepreneurs, small businesses and
If the single phase
construction of Fowler Lake Village begins
in July or August as the developer hopes,
the work should align well with other
notable downtown builds, such as the Fowler
Lake Waterfront Project behind Oconomowoc
City Hall and the proposed Eagle’s Landing
at Lac La Belle project, said Mayor David
“It’s going to be an exciting
summer and we’ve got nothing but good things
to look forward to,” Nold said.
He added that the developers
in both the proposed Eagle’s Landing at Lac
La Belle and Fowler Lake Village projects
are working hard to move forward in their
efforts so that they can be part of the
changes occurring throughout the city.
When asked what his thoughts
were on the project, Nold cautioned he has
only seen the general plans, but did like
what he has viewed.
This image shows where the proposed Fowler Lake Village
would be built in relation to other key landmarks and
streets in Oconomowoc's downtown. St. Paul Street would
separate Fowler Lake Village from Oconomowoc City Hall,
which will soon be bordered by a revamped Fowler Lake
waterfront. St. Paul's Lutheran Church is across East
Pleasant Street from the proposed project.
between city, developer includes lawsuit
There is a good deal of
history between Fowler Lake Village LLC and
the city of Oconomowoc.
Fowler Lake LLC and Rockwell
Development LLC filed suit after claiming
the city and Common Council acted
arbitrarily and negligently when the council
voted down a developers’ agreement after the
city’s Community Development Authority
passed a memorandum of understanding — an
informal agreement between parties.
The two sides agreed to
settle the lawsuit this past winter and the
Common Council approved the settlement in
February. The suit involved Fowler Lake
Village LLC’s desire to build the
condominium behind City Hall by Fowler Lake.
However, the settlement prevents the
condominium from being constructed at that
location, which set up the proposed build on
the land east of City Hall.
The agreement between the two
sides is contingent on a TIF district being
created in which the city would provide
$450,000 toward the condominium project to
be built downtown. Fowler Lake Village LLC
would then have to assure that the property
would be valued at $20 million, which will
be no issue if what is being proposed holds
City attorney Stan Riffle
told The Freeman in March that he believes
the city will earn its contribution back
over time via tax increments.
The relationship between the
city and Fowler Lake Village LLC seems to
have been positive since the lawsuit was
settled, as both sides continue to work
“(The Fowler Village project
is) proceeding through the system the way
it’s supposed to proceed through the
system,” Nold said.
Fowler Lake Village LLC has
named Korb + Associates Architects of
Milwaukee as the project’s architect and
Pewaukee-based VJS Construction Services as
the general contractor.
Seymour said images of the
new units’ layouts, floors and interior will
be released soon.
Lake Village would include:
-2 waterfront restaurants
-9 storefront condos
Condominium owners would have access to a
rooftop patio, on-site parking with
limousine service options, guest suites, and
two “green roofs,” with one being pet