Fowler Lake Village back on track
$35 million condominium development proposed in Oconomowoc

By Jake Meister - Freeman Staff

April 7, 2017

A rendering of the five-story 180,000 square-foot Fowler Lake Village proposed for construction near Oconomowoc’s Fowler Lake. If approved, the build would start as early as July.
Submitted rendering

OCONOMOWOC — Fowler Lake Village LLC has proposed a colossal $35 million condominium, store and restaurant development of the same name that it hopes to begin developing in downtown Oconomowoc as early as July, the group announced Thursday.

The five-story, 180,000-square-foot mixed-use condominium development would be built in the vacant land just east of Oconomowoc City Hall at the corner of St. Paul Street and East Pleasant Avenue and would feature 50 customizable condominiums, nine live/work storefronts and two restaurant spaces.

The one-and-two-bedroom units have a preliminary starting price of about $299,900. Most of the condominium units would likely be priced between $300,000 and $600,000. A planned nine penthouses with wrap-around balconies would likely start at $800,000.

“The Fowler Lake Village team has been working together with the mayor (David Nold), city staff and city planners, to make sure we bring the best, high quality project forward that is in line with the city’s master plan goals, and will contribute to a great future for the city of Oconomowoc,” Jeff Seymour of Fowler Lake Village told The Freeman.

As many as nine live and work storefront condominiums could be built in the proposed Fowler Lake Village.
Submitted rendering

Fowler Lake Village LLC wants to build a $35 million condominium and business development in downtown Oconomowoc near City Hall (right) and St. Paul’s Lutheran Church (left).
Submitted rendering

Oconomowoc’s downtown taking shape

Fowler Lake Village LLC said in a press statement that the project would help to build downtown Oconomowoc’s identify as a “cultural center” and would help attract entrepreneurs, small businesses and artists.

If the single phase construction of Fowler Lake Village begins in July or August as the developer hopes, the work should align well with other notable downtown builds, such as the Fowler Lake Waterfront Project behind Oconomowoc City Hall and the proposed Eagle’s Landing at Lac La Belle project, said Mayor David Nold.

“It’s going to be an exciting summer and we’ve got nothing but good things to look forward to,” Nold said.

He added that the developers in both the proposed Eagle’s Landing at Lac La Belle and Fowler Lake Village projects are working hard to move forward in their efforts so that they can be part of the changes occurring throughout the city.

When asked what his thoughts were on the project, Nold cautioned he has only seen the general plans, but did like what he has viewed.

This image shows where the proposed Fowler Lake Village would be built in relation to other key landmarks and streets in Oconomowoc's downtown. St. Paul Street would separate Fowler Lake Village from Oconomowoc City Hall, which will soon be bordered by a revamped Fowler Lake waterfront. St. Paul's Lutheran Church is across East Pleasant Street from the proposed project.
Submitted rendering

Long history between city, developer includes lawsuit

There is a good deal of history between Fowler Lake Village LLC and the city of Oconomowoc.

Fowler Lake LLC and Rockwell Development LLC filed suit after claiming the city and Common Council acted arbitrarily and negligently when the council voted down a developers’ agreement after the city’s Community Development Authority passed a memorandum of understanding — an informal agreement between parties.

The two sides agreed to settle the lawsuit this past winter and the Common Council approved the settlement in February. The suit involved Fowler Lake Village LLC’s desire to build the condominium behind City Hall by Fowler Lake. However, the settlement prevents the condominium from being constructed at that location, which set up the proposed build on the land east of City Hall.

The agreement between the two sides is contingent on a TIF district being created in which the city would provide $450,000 toward the condominium project to be built downtown. Fowler Lake Village LLC would then have to assure that the property would be valued at $20 million, which will be no issue if what is being proposed holds true.

City attorney Stan Riffle told The Freeman in March that he believes the city will earn its contribution back over time via tax increments.

The relationship between the city and Fowler Lake Village LLC seems to have been positive since the lawsuit was settled, as both sides continue to work together.

“(The Fowler Village project is) proceeding through the system the way it’s supposed to proceed through the system,” Nold said.

Fowler Lake Village LLC has named Korb + Associates Architects of Milwaukee as the project’s architect and Pewaukee-based VJS Construction Services as the general contractor.

Seymour said images of the new units’ layouts, floors and interior will be released soon.

Fowler Lake Village would include:
-50 customizable condominiums
-2 waterfront restaurants
-9 storefront condos

Condominium owners would have access to a rooftop patio, on-site parking with limousine service options, guest suites, and two “green roofs,” with one being pet friendly.

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