rendering of the Mills Fleet Farm that Oconomowoc has
approved to be built in the Pabst Farms Towne Center.
OCONOMOWOC — Pabst Farms Towne Center has been in need
of a jump start for sometime and retail chain Mills
Fleet Farm will get its shot to start the growth.
Oconomowoc Common Council approved Tuesday night the
developer’s agreement major design review plans required
for the construction of the 218,628-square-foot store on
an 18.9-acre site on the northeast corner of Interstate
94 and the intersection of Highway 67 and Summit Avenue.
approved project also includes a separate
4,900-square-foot convenience store-gas station with
eight pumps and a three-bay car wash.
Mills Fleet Farm store will feature a 60foot-tall silo,
outdoor materials yard, automotive area and loading
discussion pertaining to the major design review plans
took up most of the Tuesday meeting with the majority of
the aldermen becoming active in the discussion.
conversation was made about the building’s look.
Alderman Michael Miller said he liked the look of the
building, silo included.
Alderman Charlie Shaw said he wasn’t at all a fan of the
silo on the building, but didn’t mind the rest of the
newest aldermen on the council, Kevin Ellis and Louis
Kowieski, made sure to get involved early in their new
Ellis wanted the council to remember that the
construction of the building would change the entire
complexion of Pabst Farms and to not take the decision
lightly as a result.
this project is approved, Pabst Farms is changing its
whole face. I don’t know if that’s concerning to
anybody, but you (Pabst Farms) will be changing your
whole face,” Ellis said to the individuals in the crowd
who were representing and asking questions of the build.
think the concern for the community is we only have one
shot at doing this,” Kowieski said.
Kowieski added he wasn’t a fan of the idea at first, but
now likes the concept.
think this is a great building,” Kowieski said. “Not
just as a Fleet Farm, but as a building.”
Alderman Tom Strey said he does like the idea of having
a store that offers a lot of products to a lot of
different types of consumers, but did have one concern.
just have a small problem with another car wash/gas
station in town,” Strey said.
Alderman Jeff Schmidt said he supported the proposed
design, but was concerned with how the look might not
match with the rest of Pabst Farms.
Schmidt went back and added he has been very impressed
by how much the proposal had improved.
Alderman Ken Zwart made the suggestion the vote on the
major design view plans be held until the next meeting
when Alderman Matt Rosek would be in attendance.
Rosek, who represents the district where the building is
proposed, had told city officials before the meeting
that he wouldn’t be able to attend, said Mayor David
one to interject often, Nold said he didn’t like the
idea of postponing a vote just so a missing alderman
could be in attendance because there is no guarantee an
alderman who is in attendance would be at the next
Ellis supported Zwart, saying the vote should be delayed
until Rosek could take a vote.
Ultimately, the aldermen voted to have the vote and
passed the design review and later the developer’s
council also approved a certified survey map for the
property located in Pabst Farms Towne that divides
nearly 70 acres into three lots and an outlot. The
second and third lot is where the Fleet Farm, gas
station and carwash will be built.