Waukesha Gander Mountain to stay open
-Bought by Camping World
-Liquidation sale ongoing
-New inventory to be brought in

By Katherine Michalets - Freeman Staff

May 8, 2017

Gander Mountain in Waukesha, 2440 E. Moreland Blvd., is having a closing sale.
Tim Snopek/Special to The Freeman

WAUKESHA - It has been a topsy-turvy ride for Waukesha's Gander Mountain, which ultimately ended with the announcement that it will remain open after its parent company filed for bankruptcy after being purchased by Camping World.

First, it was announced about two months ago that the store would remain open after the company filed for bankruptcy, but on May 5 Gander Mountain said all of its 126 locations would close. But then late in the afternoon on Monday it was confirmed that Waukesha's will be one of the stores that will reopen with new merchandise operated by Camping World but will retain the Gander Mountain name.

A store-closing sale is being held at Waukesha's Gander Mountain store, 2440 E. Moreland Blvd., which will also honor Gander Mountain gift cards until May 17. The liquidation sales will end when all merchandise has been sold.

Other Wisconsin Gander Mountain stores that will reopen as part of the Camping World company are DeForest, Eau Claire, Franklin, Kenosha, Onalaska and Rothschild. Germantown's store apparently did not make the cut of 70 or more stores that Camping World hopes to take over, according to a Monday release.

"After reviewing the stores in more detail since our successful bid in the bankruptcy process, our current goal is to operate 70 or more locations subject to, among other things, our ability to negotiate lease terms with landlords on terms acceptable to us and approval of the Bankruptcy Court," said Marcus Lemonis, chairman and CEO of Camping World, in a statement. "The current liquidation of the existing Gander Mountain inventory will allow us to start with a clean slate of what we consider the appropriate mix and level of inventory, including the addition of Camping World and Overton's offerings where appropriate."

The nationwide sale at all Gander Mountain stores is being conducted by a joint venture consortium consisting of Tiger Capital Group, Great American Group, Gordon Brothers and Hilco Merchant Resources.

St. Paul, Minnesota-based Gander Mountain filed for Chapter 11 bankruptcy protection on March 10. The consortium prevailed in its April 28th bid to become the liquidating agent for the Gander Mountain inventory.

"Since 1960, Gander Mountain has offered the most sought-after, high-performance outdoor gear at extremely compelling prices," stated the news release. "This final liquidation sale presents outdoor enthusiasts with a once-in-a-lifetime opportunity to take deep discounts on this terrific gear. Many of these brands are rarely, if ever, discounted, so shoppers will want to come in early to take advantage of these sales."

Gander Mountain, known as "America's Firearm Supercenter," offers extensive lines of shooting sports, hunting, fishing, camping, marine, apparel, footwear and outdoor lifestyle merchandise.

Camping World Holdings Inc. through its two iconic brands, Camping World and Good Sam, offers new and used RVs for sale, vehicle service and maintenance along with more than 10,000 products and services through its retail locations and membership clubs.