CUW focuses on young professionals

By News Graphic Staff

June 7, 2017

Peter Welch, left, director of public affairs at Concordia University Wisconsin, and Erik Hollander, assistant professor of business, are involved with NEWaukee and LEADNow.
Submitted photo


MEQUON — For the second year in a row, Concordia University Wisconsin has been named the exclusive education partner for NEWaukee, a social architecture firm headquartered in downtown Milwaukee.

Established in 2009 with a Milwaukee focus, NEWaukee helps local businesses attract and retain talent through unique place-based experiences and educational opportunities. It has expanded throughout Wisconsin, according to a news release.

“The partnerships with Concordia University Wisconsin are immeasurably beneficial for the millennial community in Wisconsin,” said Angela Damiani, CEO and cofounder of NEWaukee. “As our state competes against the world for the best and brightest talent, this type of investment in our current population of young Wisconsinites differentiates both our talent pool and talent pipeline as a best-in-class location for millennials to live, work and play.”

CUW and NEWaukee have forged this partnership in an effort to provide leadership development skills and training to millennials. Just recently, the organizations co-hosted the second annual YPWeek Academy during YPWeek in Milwaukee. Throughout the week, attendees took free daily classes taught by noted professionals and CUW faculty addressing the topic of failure. Participants heard personal stories and learned valuable tips to grow and prosper from mistakes, according to the news release.

Erik Hollander, assistant professor of business at CUW and YPWeek Academy presenter, explained why he volunteers his time to NEWaukee.

“These young professionals will eventually be our decision- makers. I want to extend Concordia’s mission of helping students develop in mind, body and spirit for service to all young people, for all of our sake; to prepare leaders to be the best they can be,” he said.

The partnership is piloting another initiative designed to provide leadership development skills training to millennials throughout Wisconsin, called LEADNow Bootcamps. This series of two-hour sessions is led by CUW faculty and professionals and cover topics such as sales, social media and leadership.

“LEADNow represents how Concordia is diversifying its education offerings to create programming that meets learners where they are,” said Peter Welch, director of Public Affairs and University Partnerships at CUW. “It is our hope to become the go-to resource for young professionals looking to advance their career.”

In its sixth year, YPWeek has expanded to 25 communities throughout Wisconsin, with place-based events and programs offered uniquely to the cities they serve. This place-based emphasis is a key component of the social architecture concept upon which NEWaukee is based. Each community is charged to develop unique goals for attracting and retaining young professionals to their region through the conscious design of experiences. Leaders within each community are identified and then NEWaukee and CUW, together, help them develop their professional skills.

According to Welch, “NEWaukee and Concordia are changing the perception of young professionals in Wisconsin. Not that long ago, people had the idea that they have to leave the area to “make it.” Now, they meet other thriving professionals who are engaged to the community, and get to know executives who are interested in helping them develop, and they can envision a satisfying life for themselves. Here. That is good for everybody.”

For more information about Concordia University Wisconsin’s partnership opportunities, contact Welch at 262243-4432.