Burlap & Lace Marketplace moves into large downtown storefront
Sales have tripled since opening May 6

By CHRISTINA LUICK - Special to the Freeman

June 10, 2017

Burlap & Lace Marketplace is thriving at 272 W. Main Street, its new location.
Christina Luick/Special to The Freeman

WAUKESHA - Burlap & Lace Marketplace has moved - but not too far. The store abruptly had to leave its location from Grand Avenue to Main Street a couple of months ago, but this unfortunate situation has become a good thing.

Owner Rhea Loveless said the city wanted to add a second staircase downstairs. It was a problem because Burlap & Lace was remodeled recently, which cost a lot of money.

Loveless described the floor’s appearance as an adorable little village with a red brick road going through it.

“It was just a wonderful space,” said Loveless.

Burlap & Lace had two options: move out of the basement and decrease the store size by half, or move out. The second choice was picked, but the decision was hard for Loveless and other employees.

Christina Luick/Special to The Freeman

There were various places to move into, but the space at 272 W. Main St. was chosen because it didn’t need a lot of work and Loveless had to move out quickly. It formerly housed Frank’s Sewing Center, which moved to the Fox Run Shopping Center in 2015.

The new place is about 1,800 square feet larger than both floors of Burlap & Lace’s previous location on Grand Avenue. With a much larger space, the store has gone from 80 to 94 vendors.

Despite the displeasure of moving, they ended up loving their new location. Business has tripled since they reopened May 6.

“I think it’s going to be a blessing in disguise,” Loveless said.

It will be almost four years this July since Burlap & Lace opened in Waukesha. Almost all vendors are local artisans.

Burlap & Lace Marketplace’s Facebook page says it’s where farm girl meets urban chic. It sells repurposed, upcycled, handcrafted and vintage items. It is a City Farmgirl Clothing Boutique, with Wisconsinmade foods and a coffee/tea bar.

Email: cluick@conleynet.com