CITY OF PEWAUKEE - The
possibility of beer and alcohol sales at area gas stations will be
discussed at the next Common Council meeting at 6:30 p.m. on Monday
in the Council Chambers at City Hall, W240-N3065 Pewaukee Road.
Treasurer Kelly Tarczewski
said the Kwik Trip No. 396, W229-N2086 Redford Blvd., is petitioning
to sell alcoholic beverages at the gas station. The unwritten
policy, Tarczewski added, has been for years that no alcohol may be
sold at gas stations.
The discussion was brought up
at the last council meeting, leaving specifics to be discussed
Monday as to what type of alcohol should be sold.
"In order to provide our
guests with a full complement and broad array of meal and beverage
options, Kwik Trip is considering an addition and remodel of Store
396 in Pewaukee," David Ring, community relations manager for Kwik
Trip, said. "We are applying for a Class-A alcohol license in order
to sell alcoholic beverages and provide our guests with the
convenience and product selection they expect at their local Kwik
The Kwik Trip began operating
in 2001 and is now looking to add a beer cave and wine/liquor
cabinets at the location. Ring said there are a lot of precautions
the Kwik Trip would take to ensure safe sales.
"Kwik Trip has a strict
Alcohol and Tobacco Sales Policy and conducts in-house compliance
checks at all stores," Ring said. "All retail co-workers must
complete both our in-house alcohol and tobacco training program upon
hire, as well as the four-hour, state-mandated 'Learn2Serve
Responsible Beverage Operator Training Program.' These extensive
training classes have generated excellent ID check compliance
The beer cave, along with
other beer caves in Kwik Trip locations, can be locked
electronically through the Communications Center in La Crosse, and
the cash register will not allow sales before 6 a.m. or after 9
p.m., as are the regulations in the City of Pewaukee.Ê
Brea Sanders, manager of the
BP on Meadowbrook Road, said they're really excited for the
"We're the last stop on the
lake," Sanders said.
She added when people come,
they're looking for snacks, bait and beer. The owner of the BP
completed a personal poll, and discovered that a majority of the
customers that stopped at the gas station would appreciate being
able to purchase beer, along with their other items, all at one
stop, Sanders said.
"I can guarantee it'll
increase sales," Sanders said.
Personally, Sanders said, she
believes the city should have allowed it a long time ago so that the
individually owned gas stations in the city could evenly compete
with those in the village of Pewaukee.