Classic Traditions building bought by local civic leader
Chris Smith to locate Wealth Management office on second floor, lease first floor

By Alison Henderson - News Graphic Staff

June 22, 2017

 The first floor of the former Classic Traditions building is available for lease after some 25 years. The former Man Cave has been consolidated with Garden Goodies across the street.
Photo by Mark Justesen

CEDARBURG — Cedarburg resident Chris Smith is “Bringing Wall Street to Main Street … ” with his newly incorporated business, Cedar Creek Wealth Management.

The wealth management firm, offering financial planning and investment management, will occupy the upper level of W63 N671 Washington Ave., which formerly housed Classic Traditions.

Smith said he moved into the space last week and is now working on remodeling, including a restoration of the building’s original hardwood floors. The lower level will be leased out for retail use.

The building has been owned and occupied for more than 25 years by longtime Cedarburg businesswoman Marline McGrew.

McGrew consolidated the business with her Garden Goodies and Man Cave store, located across the street at W63 N664 Washington Ave.

“I am a firm believer that lower-level spaces in downtown Cedarburg need to be retail … for the energy, and for the success of other businesses in Cedarburg,” Smith said. “It’s a unique two or three blocks in the state of Wisconsin with so much foot traffic.”

Smith said that, with the help of Economic Development Coordinator Mary Sheffield, he is beginning his search for a lower-level business, but wants to make sure it’s a good fit.

“I’m going to be patient and take my time,” he said.

Smith has deep familial roots in Cedarburg and has been heavily involved in the community, including the city’s Economic Development Board and the Greater Cedarburg Foundation. He said he chose to bring the business to Cedarburg because it is home.

“It’s kind of all I know,” he said. “It’s great to be in a big city, but it’s also great to be in my hometown.”

He has 20 years of experience in the financial service industry, most of which was at Baird in Milwaukee. With Cedar Creek Wealth Management, he envisions a fusion of services to offer clients closer to home.

“The goal of doing this is to create a strong team of local financial professionals, so working in concert with local CPAs and local estate planning attorneys to provide a full sweep of services around here,” he said.

He is aiming for an early-August ribbon-cutting. More information will soon be available at