WAUKESHA - Smart and
lucrative city development was the big theme at Mayor Shawn Reilly's
breakfast meeting on Wednesday morning, paired with an update on the
rebranding efforts in downtown Waukesha that are ultimately meant to
bring people to the area and boost city revenue.
Waukesha officials are
looking to attract young professionals ages 20 to 39 - who will make
up 75 percent of the workforce eight years from now - by making the
city a more appealing and affordable place to live and work, said
Waukesha's Director of Community Development Jennifer Andrews.
All development decisions
made by city officials will affect who moves to Waukesha in the
future, which will determine what businesses choose to open in the
area, Andrews said during the presentation.
It's equally important for
the majority of future development to maximize value per acre -
bringing the city higher tax revenue - by building "up instead of
out," Andrews said.
Downtown is the most built
"up" district in Waukesha, and it brings in more tax revenue than
other areas like Silvernail Shopping Center on Silvernail Road and
more than double that of a big box store like Home Depot, according
"Big box stores and strip
malls aren't providing nearly enough tax revenue," she said. "The
city needs revenue to relieve our taxpayers from paying higher
This is also demonstrated
through the sizable difference in tax density per acre of People's
Park downtown compared to Walgreens on Madison Street several blocks
Residential areas and
apartment buildings paint a similar picture - larger lots that are
often priced higher are bringing the city less in tax revenue,
Waukesha has consistently
fallen behind neighboring municipalities over the last few years in
new construction, but city officials are hoping to change that.
The city has very little open
"greenfield" land left to develop, so redevelopment and the
minimization of single story commercial buildings are the future
focus, Andrews said.
launches new website, social media campaign
Features of new
Downtown Waukesha website:
Full upcoming events calendar, featuring lots of live music,
festivals and art.
Links to Waukesha Civic Theatre tickets and art galleries.
Page for businesses to share their events on the website, after
approval by marketing committee.
Map of municipal parking lots downtown.
Zillow.com with properties to buy or rent in Waukesha.
Features of new
Downtown Waukesha Facebook page:
Shared pages for upcoming events in downtown Waukesha.
Photos and videos taken of the farmers market, art and shops
Reminders for Monday Night at the Movies.
Links to the Downtown Waukesha website.
Visit the new
www.dtwaukesha.com or like the
Downtown Waukesha Facebook page.