Owner and Floral Artists Amanda Strassburg of West Bend
holds a collection of roses as she poses for a portrait
Tuesday afternoon at Consider the Lilies in West Bend.
The floral shop opened in the new downtown location on
South Main Street at the end of April.
John Ehlke/Daily News
Consider the Lilies has offered floral arrangements for
about six and a half years, but just recently found a
retail location in downtown West Bend at 136 S. Main St.
Though it’s the first time the floral arrangement
business will have a retail location, the experience
isn’t new for owner Amanda Strassburg.
would say my roots are in retail. ... I knew that I
always wanted to return to it,” Strassburg said, adding,
“I enjoy creating relationships and having a retail
space is an opportunity for her to get to know her
customers and learn what they do and don’t like. When
the business was in a private studio, she didn’t have
that kind of access to customers.
During her time between experiences in retail, the
floral artist had a private studio, worked on her craft,
and proved herself by becoming certified and accredited.
She is the only floral artist in the county who is a
certified floral designer of and accredited member of
the American Institute of Floral Designers.
The exterior of Consider the Lilies is seen Tuesday
afternoon in West Bend.
John Ehlke/Daily News
continues to take courses and teach others about flowers
to maintain both the certification and accreditation,
something which will become a part of her business.
looking forward to coming up with a schedule of some
classes,” Strassburg said. She added the classes will
likely be available in late summer and will be on
everything from flowers and plant education to
when it comes to the main part of her business — the
arrangements — there isn’t an event out there Strassburg
won’t put something together for. From something fun and
exciting like a birthday to more serious and somber
occasions like funerals.
“Flowers are all about conveying emotion,” Strassburg
said. She added many events call for displays of
emotion, “it’s that old cliche, flowers say it best.”
Strassburg brings in a slew of flowers for her
arrangements, which can come from Holland, South
America, Costa Rica, Africa, the U.S. and, at times,
from local growers who will occasionally bring them in
like to have a unique section of flowers every week,”
However, her favorite flower is the orchid.
“There are so many varieties of orchids and many of them
are rare,” she said.
also works with various materials like metal, wool, silk
or even wooden beads. On her website she says, “creating
art with flowers is my life.”
“I’ve always been a lover of art, of color and flowers
have always been my chosen medium,” Strassburg said.