received a free makeover from the center in April where
she got her hair and makeup done and some new clothes.
Pictured from left to right are: Heather Schaefer, Ruby
Ribbon independent stylist; Rebecca Sheperd, personal
stylist; Anita Ornelas-Rudolf; Rhonda Noordyk, founder
of the Women’s Financial Wellness Center; and Andrea
Gracyalny, independent sales director for Mary Kay.
CITY OF PEWAUKEE — Rhonda Noordyk opened
the Women’s Financial Wellness Center in 2014 as a
financial coaching hub for women seeking guidance with
Wisconsin native, Noordyk grew up in Madison and
attended Carroll University and received a degree in
communications. Before opening the center, she worked in
the financial services industry and taught at Waukesha
County Technical College for 12 years.
Throughout this time, Noordyk noticed something.
saw that a lot of the women who were coming through my
doors in the financial industry were deferring all
financial decisions to their husbands,” said Noordyk.
“We would do a lot of great education and then they
would go home and the husband would say, ‘oh I’ve got a
guy’ or ‘I’ll get it taken care of.’ So she would leave
feeling deflated and she’d never find her voice in that
Noordyk began setting up women’s financial education
programs. In 2014, she left the financial industry and
opened the Women’s Financial Wellness Center to fulfill
her dream of helping more women.
CEO and founder, Noordyk has set-up a network of over 65
collaborative partners for women from attorneys to life
coaches to help empower them financially.
Anita Ornelas-Rudolf is a client of the Women’s
Financial Wellness Center.
Retreats and workshops are also offered to help navigate
women through their financial situations. Overall,
Noordyk says running a business is going better than she
takes time for women to build their reputation in the
business community as being a sound and saavy business
owner,” Noordyk said. “The biggest driver of building
that reputation is keeping your head down, being clear
on your mission, sticking to your values and at the end
of the day, taking action. My biggest advice: be
women are welcome but the center specializes in helping
women going through divorce. Anita Ornelas-Rudolf is a
client at the center who was going through a divorce
earlier this year and sought help.
“There was so many resources that I needed to make the
right choices, to make decisions that were important,
but I was not emotionally ‘there’ to make those
decisions so I was looking for a woman’s advocate,” said
Ornelas-Rudolf. “Once I had the assistance from Rhonda,
I got my voice back. Women need to have a voice to be