BuySeasons bought by costume competitor company
New Berlin business went through restructuring in 2016

By Katherine Michalets - Freeman Staff

July 6, 2017

NEW BERLIN —Costume and accessories retailer Buy Seasons, Inc., has been acquired by a competitor, Rubie’s Costume Company, Inc.

An international company, Rubie’s Costume Company made the announcement of the June 30 purchase on its Twitter page Wednesday.

According to its website, Rubie’s Costume Company is the world’s largest designer, manufacturer and distributor of Halloween costumes and accessories. Rubie’s Costume Company is 66 years old and family owned.

“With the enhanced capabilities of BuySeasons, Rubie’s will be able to offer our customers one of the most modern and efficient third party logistics facilities capable of fulfilling all of your costume and party needs,” according to the announcement.

“BuySeasons will now allow Rubie’s to offer the leading fulfillment operation to our wholesale customers. We are extremely pleased to finally be able to offer a state-of-the-art, fulfillment solution for our customers,” Howard J. Beige, executive vice president of Rubie’s, said in a statement.

Rubie’s has offices in 15 countries and is a major licensee for leading studios such as Warner Bros., Disney, Marvel, Lucasfilm, Nickelodeon and others.

Based in New Berlin, Buy-Seasons was started in 1999 and is one of the largest fulfillment companies for both the costume and party categories.

In January 2016, BuySeasons announced it was laying off nearly 130 employees and was in the process of restructuring due to the current costume and party supply market. At the time, the layoffs were to affect more than one-third of its workforce at 5915 S. Moorland Road.

“There have been changes in the marketplace, increased competition, pricing pressure,” BuySeasons spokesman Stephen Lyons said at the time of the layoffs. “With that, the restructuring will allow BuySeasons to become more competitive and viable in the future.”

“Partnering with Rubie’s will allow BuySeasons to dramatically increase our product offering as well as enhance our worldwide sourcing abilities,” said Rick Barton, president of BuySeasons, in a statement. “BuySeasons is very excited when we think about the synergistic benefits of this exciting combination as we look forward to enhancing our customer experience.”