Head Mechanic for motor coaches Romey DeRuyter is seen
through the reflections of clouds on the windshield as
he pulls a motor coach into a service bay Tuesday
afternoon at Riteway Bus Services offices in Richfield.
The company is celebrating 60 years.
John Ehlke/Daily News
For any company to stay in
business for 50 years, it's an achievement,
but Go Riteway Transportation Group has
exceeded that benchmark.
This year, the company is
observing its 60th birthday.
GO Riteway was born in 1957
when Rollie and Pearl Bast started Riteway
Bus Service with four school buses to serve
the newly formed Germantown School District.
Today, their children — Ron and Rochelle —
are the owners and operators of the
business. The company is in its third
generation of family management with Ron’s
children — Wendy and RJ — in key management
positions. Today, the company offers a
variety of transportation services, but
still provides bus service for 27 school
districts including Erin, Richfield, Friess
Lake and Slinger. It recently was awarded
the transportation contract for the Elmbrook
Besides school buses, the
company offers transportation via airport
shuttles, executive sedans, executive SUVs,
executive vans, limo coaches, mini coaches,
motor coaches and executive coaches. The
company has more than 1,350 employees and
1,090 vehicles operating out of 18 Wisconsin
locations. The commercial services division
operates 38 airport shuttles, 31
motor-coaches, 30 executive sedans and 21
A line of Riteway school
buses lined up is seen Tuesday afternoon at
Riteway Bus Services offices in Richfield.
John Ehlke/Daily News
“Thanks to the efforts of our
employees, GO Riteway has been fortunate to
experience significant growth,” said Ron
Bast, chairman of the board of GO Riteway’s
family ownership group. “Our organization
has grown in both size and complexity due to
people, honesty and hard work. We hire good
people and let them do what they do best.”
Those involved say the
company's success has been a team effort.
“We work hard to honor and
recognize those who are the face of GO
Riteway – our drivers, shop and support
staff. They make it happen every day,” said
Rochelle Bast, co-owner and vice-chair.
“Our strong growth is because
of key people who have been with us a long
time,” said RJ Bast, co-owner and vice-chair
and who's responsible for oversight of the
commercial services division.
“And employee safety programs
are paramount,” Rochelle Bast said. “We all
believe in the legacy of Mom and Dad (Rollie
and Pearl). We always try to figure out how
we can be better.”
Ron Bast said everyone is
proud of the company they've helped build.
“We’ve tried to do the right
things and thank all of our past, present
and future employees,” he said. “We will
continue with good smart growth for the
sustainable future and want employees to be
proud of saying they work for GO Riteway.”
The company plans to have a
celebration at the Washington County Fair
from 11 a.m.-3 p.m. July 30. Employees,
vendors and many other people have been
invited to attend and take part in the
The family has recognized the
need for professional management to help the
company continue to grow as they move into
the next chapter of the company, said Wendy
Bast. Recently, the company announced the
appointment of Bob Zanotti as its new
president. Zanotti will be the first
non-family leader since Rollie and Pearl
founded the company.
“We have found someone who is
not only a highly qualified manager, but a
strong leader who closely aligns with the
values of our family and how we want our
company run,” said Wendy Bast.
Zanotti credits his early
management career experiences at Federal
Express Corporation with his leadership
“Focusing on treating
employees with consideration and respect is
the best way to deliver outstanding service
to customers,” Zanotti said. “GO Riteway has
a rich history of providing exceptional
customer service and we all expect that to
continue as we grow.”
Zanotti has been president of
two privately held local companies in
southeast Wisconsin and is an Army veteran.
The company re-branded in
2011 from Riteway Bus Service, Inc. to GO
Riteway Transportation Group when it
acquired an airport shuttle service.
GO Riteway is constructing a
new 3,300-square-foot facility and bus
parking lot for Mequon-Thiensville school
bus operations that will be completed later
this summer and preparing leased building
space for the new Elmbrook School District