The Town of
Brookfield Brennan’s Market will close with the other
branches at the end of September.
Dave Fidlin/Special to The
OCONOMOWOC — Famous for its unique and tasty cheese and
sausage products and fresh produce, Brennan’s Market
will close its five locations Sept. 30.
Started in 1942
as a roadside fruit stand in Monroe by Frank Brennan and grown to
include retail stores, the industry has changed so much in recent
years that Brennan’s Market announced the decision Wednesday to stop
due to changing consumer habits and increased competition, Brennan’s
Market will be closing all stores September 30, 2017,” reads the
The Town of
Brookfield store is being sold and will continue to operate like the
other stores in Madison, Monroe and Oconomowoc until the end of
Matt Mano, vice
president of Stephen Perry Smith Architects, came before the Town of
Brookfield’s Architectural Control Committee on Wednesday and
unveiled future plans for the location near the Galleria West
Dave Fidlin/Special to The
Brookfield-based MLG Capital has acquired the property, Mano said,
and plans call for a mixed-use development within the footprint of
the Brennan’s store.
“The intent is
for it to be office and retail,” Mano said at the Wednesday meeting.
“(MLG) doesn’t have tenants yet, but they intend to subdivide it.
They want to make it flexible.”
Mano said MLG has positioned the Town of Brookfield store as a
future home of a restaurant or bar with an outdoor patio area. The
balance of the property, he said, would likely be office space and
months, the Brennan’s Market on Bluemound Road in the Town of
Brookfield was confronted with stiff competition from a Sendik’s
Food Market store in The Corners on Bluemound Road at Barker Road
and a Fresh Thyme store on Bluemound at Calhoun Road.
all saddened by the decision to close our doors later this year, we
are sincerely grateful for the generations of loyal customers and
our incredible partners,” said Tim Culhane, general manager/owner of
Brennan’s Market, in a statement. “Without our outstanding staff we
never would have achieved our high level of customer service and we
will be assisting them with job placement support this fall.”
In addition to
the five retail locations, Brennan’s Market also operates a cheese
warehouse and packaging facility. Between all of the locations, the
company employed 150 full- and part-time workers.
“As of now,
there are no firm plans for the sale of the remaining properties but
all stores will remain fully staffed and stocked,” reads the
recession that began in 2008 ended, Brennan’s Market said its sales
Market saw a significant decline in sales during the recession
beginning in 2008. However, even as the economy rebounded, Brennan’s
Market sales remained flat. The growth of competition and new
options for consumers has made Brennan’s Market business model
unsustainable,” reads the statement.
owns his own grocery consulting business. The former Roundy’s
executive said the expanding grocery market left Brennan’s
struggling for market share.
“All of these
high-quality perishable stores have the latest and greatest,’’
Livingston said. ‘‘It was very difficult for (Brennan’s) to compete.
I think a lot of people forgot they were around.’’
The first retail
location was in 1967 in Madison and then in 1988 it expanded into
Brookfield. In 2009, the Oconomowoc store in Pabst Farms was opened
when Frank Brennan’s son Skip took over the management of the
“We hope that
all past employees and customers we’ve had the honor to serve over
the years will stop in and visit through September 30 and enjoy our
final Chin Drippin’ Peach Season,” Culhane said in the statement.
future plans for Brennan’s other store locations have not yet been
divulged, traces of the longtime grocer and its signature wood-sided
buildings will likely fade in the years ahead as additional
redevelopments surface in Oconomowoc and elsewhere.
Town of Brookfield meeting, Mano indicated MLG Capital has planned a
significant overhaul to the interior and exterior of the facility.
is expected to remain, he said, but the exterior will be spruced up
with a new siding color scheme that will have a dark gray stain. An
exterior deck and covered parking are also part of the proposal,
which is advancing to the town’s Plan Commission for further review.
Gary Lake, the
town’s development services director, said MLG’s plans for the
Brennan’s property conform with municipal code.
permitted uses in that zoning district,” Lake said of the hybrid
office, retail and bar/restaurant plan.