Fowler Lake Village still must pass city requirements
Developers hope for September groundbreaking

By Jake Meister - Enterprise Staff

July 13, 2017

OCONOMOWOC — The remaining hurdles Fowler Lake Village faces could be cleared soon if the proposed development passes the city’s remaining tests.

Fowler Lake LLC announced April 4 its intentions of building the five-story, 180,000-square-foot mixed use condominium development on its vacant land located at the corner of St. Paul Street and East Pleasant Avenue, across from City Hall.

Kristi Webber, a planner and community development specialist for the planning and zoning department, said Wednesday that the official application for final architectural approval hadn’t yet been submitted, though the city anticipates that will come soon.

“The site-related technical plans have been reviewed by city staff,” City Planner Jason Gallo said. “They are currently working on incorporating the requested staff comments into the plans. Once all parties are comfortable with the final plan set, the project will be placed on a Plan Commission agenda for final site plan review.”

A rendering of the five-story 180,000 square-foot Fowler Lake Village proposed for construction near Oconomowoc’s Fowler Lake.
Submitted renderings

The condominium and redevelopment agreement must also be approved. “As with any major project there is a process to work through to gain city approvals,” Gallo said.

The Oconomowoc Common Council voted in February to settle a lawsuit against the city for the previously proposed Fowler Lake Village, which its developers had hoped to build behind City Hall by Fowler Lake, an area the city is currently upgrading via its own Fowler Lake Waterfront Project.

The relationship between the city and Fowler Lake Village LLC as it pertains to this current project, which is completely different than the previous in many ways, seems to be good.

Jeff Seymour of Fowler Lake Village has said on several occasions that the two sides are making good progress.

“We have met with a helpful city staff and Architectural Review Board many times to revise and improve our concept, and have submitted and received helpful comments and direction from all departments with an initial technical review,” Seymour said July 29.

He said in another July 30 email that Fowler Lake LLC will return to the city in search of final approvals in early August.

Seymour said the group is hoping to break ground in September The project was originally given a projected value of $35 million, with 50 customizable condominiums, nine live/work storefronts and two restaurant spaces planned. However, Seymour told the Enterprise June 30 that while the project’s value will likely go up, it is currently valued at just over $30 million. He also said the number of units dropped to 35 because people combined units to make them bigger. He said he expects that figure to drop even further.


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